Toronto-based Genumark (PPAI 261066, Standard Plus), which moved up 17 spots from No. 47 to No. 30, focused on its AI and automation initiative. After working with a third-party AI consultancy, the company launched an internal AI knowledge system, Genu-bot, to reduce administrative work, accelerate onboarding and share internal knowledge across its team.

Genumark, named to PPAI’s Greatest Places to Work For list, began a Zoho ERP migration, moving off a 30-year-old legacy system to achieve better visibility into program profitability.

The company’s B Corp certification now guides daily operations, influencing supplier evaluations and client engagement while strengthening relationships with enterprise clients who want third-party-verified ESG commitments.

PPAI 100 Percentile By Category