Premium Research

PPAI Research explores what drives consumers to keep, use or discard branded merchandise, highlighting the role of usefulness, quality and relevance in creating lasting brand value.

PPAI Research has examined benchmarking data on revenue growth and other business fundamentals from distributors and suppliers of all sizes.

Access PPAI Research’s latest executive-level insights on the strategic shifts reshaping growth, profitability, technology adoption and marketing impact across the branded merchandise industry.

PPAI 100 distributors say tariffs are negatively affecting sales cycles and pricing confidence.

PPAI 100 suppliers report increased difficulty holding prices and planning inventory, while tariff pressure is shaping sourcing decisions despite higher costs.

This bimonthly report from PPAI Research reveals how top distributors in the branded merchandise industry are responding to tariffs and other economic challenges.

This bimonthly report from PPAI Research reveals how top merch suppliers are responding to tariffs and other economic challenges.

Consumers in a 2026 survey said the more premium an item feels, the longer it lives and the better the brand is remembered.

The latest survey of PPAI 100 supplier firms highlights opportunities to elevate merch as a marketing medium and grow the market.

The latest survey of PPAI 100 distributor firms highlights growth opportunities to elevate merch as a marketing medium.

Find out how top merch suppliers are responding to economic challenges in this bimonthly report from PPAI Research.

Find out how top merch distributors are maintaining momentum in this bimonthly report from PPAI Research.

This white paper examines the carbon emissions of brand merchandising in comparison to five other advertising types.

PPAI’s 2026 consumer study, conducted among more than 5,000 U.S. respondents, reveals a decisive shift in how branded merchandise is perceived and valued.

Read more on the structure of the new duties, key exemptions and what promo industry leaders should monitor as Congress and the courts respond.

Find out how promo’s top suppliers are responding to economic uncertainty and other challenges in this bimonthly report from PPAI Research.

Find out how promo’s top distributors are managing pricing shifts and other challenges in this bimonthly report from PPAI Research.

PPAI 100 suppliers indicate clear investment and growth opportunities if business conditions become more predictable.

The latest survey of PPAI 100 distributor firms highlights growth opportunities, workforce trends and more.

This report from PPAI’s advocacy partners explores trends in federal policymaking for artificial intelligence.