Genumark (PPAI 266066, Platinum) has doubled down on corporate social responsibility. The Toronto-based distributor has partnered with TELUS Environmental Solutions to offer tree and kelp planting initiatives to clients, with Second Harvest to prevent food waste and with Brands for Canada to debrand 450 pieces of apparel for donation to shelters and community centers.

In April 2024, the Certified B Corporation launched its first DEIB survey to enhance inclusion efforts. Plus, Genumark established a new leadership role – director of environmental and social impact – occupied by industry veteran Reba Joy. The company also invested in ESG certification education.

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