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Prime Line has announced a partnership with YETI, a massively popular outdoor brand, best known for its coolers and drinkware. According to the promo firm, the agreement makes Prime Line the preferred supplier of YETI in the promotional products market. “This is an important addition to Prime Line’s offering and will enable us to provide […]

Find more on this week’s stories: This episode of PPAI Media playback+ is brought to you by the PPAI Responsibility Summit – happening Sept. 15-17 in beautiful Newport Beach, California. If you’re navigating compliance, sustainability or product safety in the promo world, this is the event for you. Don’t wait — early-bird registration ends July 20.

Greg Muzzillo, who built Proforma (PPAI 196835, Platinum) from a shoestring personal business into one of the largest organizations in the promotional products industry, has announced his retirement. He steps away after 47 years involved with the company he founded just a year after graduating from college. In a Friday memo to employees and franchisees, […]

Over the past week, President Donald Trump has publicly sent letters to countries around the globe informing them of the tariffs they can expect to see implemented August 1, with various rationales given for each country. Over the past few days, Canada, Mexico and the European Union officially received notice that Trump was unhappy with […]

Nominations are officially open for the 2025 PPAI Rising Stars recognition program. Since 2010, this program has spotlighted nearly 200 exceptional emerging leaders who are making a noticeable difference in companies all across the promotional products industry. Many past winners have risen to industry leadership, including three who currently sit on the PPAI Board of Directors: Lori Bauer of iPROMOTEu, […]

Pharrell Williams, the multi-platinum selling musician and producer, has a promo company in his crosshairs. The lawsuit argues that Spreadshirt was using generic packaging to deliberately obscure its involvement in counterfeit sales. The lawsuit alleges that Spreadshirt was responsible for the printing, packaging and shipping of apparel in which third parties had uploaded Billionaire Boys […]