The PPAI Expo 2025
The PPAI Expo schedule keeps you informed about all of the key events and networking opportunities available at the show.
Friday
Jan. 10, 2025
Event
Location
Time
Exhibitor Move-In
Exhibit Hall
8:00 AM - 5:00 PM
Saturday
Jan. 11, 2025
Event
Location
Time
Exhibitor Move-In
Exhibit Hall
8:00 AM - 5:00 PM
Sunday
Jan. 12, 2025
Event
Location
Time
Exhibitor Move-In
Exhibit Hall
8:00 AM - 5:00 PM
Registration
Bayside B
1:00 PM - 6:00 PM
Monday
Jan. 13, 2025
Event
Location
Time
Breakout Sessions
Level 2 Ballrooms
7:30 - 8:20 AM
The PPAI Expo Conference begins with breakout sessions bringing together subject matter experts from across the promo industry to discuss challenges surrounding “greenwashing” claims and making the most of the LinkedIn platform.
Brianna Mazze
Vice President of Compliance & Sustainability, St. Regis
Stacy Garrett
Vice President, Sales & Marketing at Ideation Creative Brand Management
Stacy Garrett, Vice President, Sales & Marketing at Ideation Creative Brand Management has been in the promotional products industry for over 25. As a multi-million dollar producer both as an employee and owner of a company, she has experience from all angles of the business and processes. While she is not spring chicken (her words) she has seen firsthand the power of LinkedIn for her sales and loves sharing this knowledge with others. Stacy received the NWPMA Lifetime Achievement Award for her contributions to the industry. She is extremely passionate about continuous improvement in our industry served on the PPAI Professional Development Committee.
Session 1: Sustainable Marketing: Navigating the Greenwashing Trap
Location: Level 2 Ballrooms
Brianna Mazze
Vice President of Compliance & Sustainability, St. Regis
Brianna Mazze, VP of Compliance & Sustainability at St. Regis Group, is a passionate advocate for the planet, people, and animals, with extensive expertise in corporate sustainability. She combines a strong background in regulatory compliance with a deep commitment to advancing responsible environmental practices. In her role at St Regis Group, Brianna is leading the company’s journey to net zero by developing innovative decarbonization strategies and establishing measurable goals for progress. Outside of work, she is a dedicated dog rescuer and an active volunteer for non-profits focused on animal welfare and environmental causes.
Session 2: LinkedIn Workshop: Building Leads and Relationships
Location: Level 2 Ballrooms
Stacy Garrett
Vice President, Sales & Marketing at Ideation Creative Brand Management
Stacy Garrett, Vice President, Sales & Marketing at Ideation Creative Brand Management has been in the promotional products industry for over 25. As a multi-million dollar producer both as an employee and owner of a company, she has experience from all angles of the business and processes. While she is not spring chicken (her words) she has seen firsthand the power of LinkedIn for her sales and loves sharing this knowledge with others. Stacy received the NWPMA Lifetime Achievement Award for her contributions to the industry. She is extremely passionate about continuous improvement in our industry served on the PPAI Professional Development Committee.
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Registration
Bayside B
7:30 AM - 6:00 PM
Glen Holt & Fran Ford Memorial Golf Tournament*
Bali Hai Golf Club
8:00 AM - 2:00 PM
Join us on Monday, January 13, 2025 at Bali Hai Golf Club in Las Vegas for the Glen Holt & Fran Ford Memorial Golf Tournament. Check-in and breakfast will start at 8:00 am and golf will start at 9:00 am with a shotgun start. A limited number of teams are still available. Register by emailing Kathlene Brethowr at KathleneB@ppai.org. If you are unable to play in the tournament but would still like to support the foundation, contact Kathlene for available sponsorships.
Exhibitor Move-In
Exhibit Hall
8:00 AM - 5:00 PM
Welcome and General Session, Boosting Sales with the Experience Mindset: Driving Growth Through Employee and Customer Alignment
Mandalay Bay Ballroom J
8:20 - 9:45 AM
In the competitive world of promotional products, driving sales growth isn’t just about your products – it’s about how your employees and customers experience your brand. Tiffani Bova, celebrated business growth strategist and Wall Street Journal best-selling author of The Experience Mindset, delivers a high-energy keynote tailored to help sales-focused organizations unlock their full potential.
Attendees will learn:
Tiffani Bova
Keynote Speaker and Advisor. Former Chief Growth Evangelist at Salesforce
Tiffani Bova’s illustrious career has been marked by a long (and continuously growing) list of accomplishments and honors: Two-time Wall Street Journal Bestselling Author, Former Global Growth & Innovation Evangelist at Salesforce, Two-time Thinkers50 Top Management Thinker, Former Research Fellow at Gartner, Top 50 Marketing Thought Leader, Top X and LinkedIn Influencer, Five-Star Podcast Host, contributor to top business journals, researcher on the future of sales, employee and customer experience, and honors ranging from the Gartner Thought Leadership Award to being named one of the most powerful and influential women in California by the National Diversity Council. Listed by the San Francisco Examiner in 2023 as one of the Ten Most Sought After Brand Evangelists, Tiffani is referred to as “one of the most masterful keynote speakers in the world.”
A marquee name in the speaking world, Tiffani has delivered more than 1,000 keynotes on six continents, winning rave reviews for her ability to ignite audiences and provide them with actionable tools for success. She is also a frequent guest lecturer at business schools, including Columbia University, Wharton and USC.
More About Tiffani Bova
For more than 20 years, Tiffani Bova has stood at the forefront of transformative industry developments across multiple industries and regions, specializing in driving top-line growth, sales transformation, and catalyzing customer and employee experience. She is the author of two Wall Street Journal bestsellers, Growth IQ, which has been translated into 12 languages, and The Experience Mindset. Over the past decade, she has consistently ranked in the highest echelon of management and marketing thinkers, ranging from Thinkers50 to being a top X influencer and LinkedIn Sales Expert. Forbes says that she “reshapes our perception of growth.”
Most recently, Tiffani served as Chief Growth & Innovation Evangelist at Salesforce, where she focused on driving customer success within the company’s vast global customer and partner ecosystem. Prior to Salesforce, she was a sales, marketing and customer service executive for startups and Fortune 500 companies, where she was recognized as one of the first to develop a robust go-to-market model for cloud-based solutions, and indirect channel strategies to accommodate changes in buying behavior. Tiffani left the corporate world to join Gartner as a Distinguished Analyst and Research Fellow. There, she helped some of the largest technology companies in the world including Microsoft, Cisco, Salesforce, Hewlett-Packard, IBM, Oracle, SAP, AT&T, Dell, Amazon-AWS, expand their market share and grow their revenues, earning her Gartner’s coveted Thought Leadership Award.
An active and influential thought leader within her areas of expertise, Ms. Bova has been featured in Harvard Business Review, Forbes, MIT Sloan Management Review, INC, Fast Company, Fortune, Yahoo Finance and MSNBC. She also hosts the highly-rated podcast, What’s Next! with Tiffani Bova, welcoming prominent guests such as Seth Godin, Tom Peters, Daniel Pink, Arianna Huffington, Marshall Goldsmith, Guy Kawasaki, former Best Buy CEO Hubert Joly, former Ritz-Carlton President Horst Schulze and others.
Breakout Sessions
Level 2 Ballrooms
10 - 10:50 AM
The PPAI Expo Conference’s breakout sessions feature subject matter experts on a range of topics, including marketing best practices, addressing sustainability in sales and making the most of AI.
Bill Petrie
Founder and Creative Director at brandivate
With over 25 years working within the promotional products industry, Bill Petrie had dedicated his career to helping organizations grow their businesses through creative, strategic, and effective marketing and branding. As the founder and creative director of brandivate – a boutique marketing, branding, and advertising agency – Bill brings a hands-on approach to connecting brands with their audiences in meaningful ways.
Bill’s insatiable curiosity drives his creativity and ensures that he’s always pushing the boundaries of what’s possible. He doesn’t hold back; he embraces boldness, innovation, and a bit of irreverence because that’s where real growth happens. His goal? To challenge and inspire others to achieve their goals and dreams.
As a featured keynote speaker and workshop leader, Bill has been fortunate to share these ideas with audiences across the country and around the world. He has also had the honor of being inducted into the Promotional Products of the Mid-South (PPAMS) Hall of Fame and receiving the Promotional Products Association International (PPAI) Icon Award for Distinguished Service in 2024 – a testament to his commitment to elevating others and driving positive change.
When not helping brands make an impact, you can find him in his backyard, affectionately known as The Back Forty, likely smoking something delicious on the grill, mixing up craft cocktails, and enveloping himself in great music. He also loves spending time with his wife of 30 years, Sandy, their red tick coonhound, Shelby, and their twin college-aged sons, Drew and Mitch – who tend to pop in when they are broke, hungry, have nothing clean to wear, or all of the above.
Abe Anteby
President and CEO of Threadfast Apparel
Abe Anteby is the President and CEO of Threadfast Apparel, a brand of sustainable and eco-friendly clothing. With over 25 years of experience in the apparel industry, Anteby has led the company’s efforts to integrate sustainability into every aspect of their business. Under his leadership, Threadfast Apparel has become a leader in ethical and eco-conscious manufacturing, committed to reducing their environmental impact while producing high-quality, fashionable apparel.
Kate Nash
Director of Sales and Marketing at Raining Rose Promos
Kate Nash, Director of Sales and Marketing at Raining Rose Promos, started her professional life in newspaper journalism and marketing for higher ed and the tech industry before joining Raining Rose as top marketing leader in 2019. Kate leveraged her multi-industry background to partner with leaders on a new Raining Rose Promos brand and has also worked to support sales growth at the company through marketing strategies and sales partnership. In 2022, Kate took over as Director of Promotional Sales and Marketing. She leads the sales team, determines future investments, spearheads product development, oversees daily operations, and works to spread the Raining Rose “orange vibe” of energy and optimism throughout the company and industry. Kate also promotes corporate social responsibility and sustainability initiatives via an internal company working group, as a board member of PromoCares, and through connecting with like-minded souls across industries whenever possible.
Elizabeth Wimbush
Director of Sustainability & Responsibility
Elizabeth Wimbush is PPAI’s first-ever Director of Sustainability & Responsibility. Prior to joining PPAI, Elizabeth was the vice president of supply chain and sustainability for distributor Genumark. She had started with the company in 2020 as the director of supply chain. Before joining the promo world, she ran a fair-trade organic cafe & bakery in Toronto that prioritized community and minimizing waste.
Elizabeth is a value-oriented professional with a diverse range of experience that prioritizes ethical and sustainable business growth, spanning 20 years. Organically influencing positive change from the ground up in organizations is the name of her game.
Most of her free time is spent with her two dogs, riding her motorcycle, hiking or swimming. On the road or in the woods, alone or with friends, “I’m never bored when I’m out in nature,” she says.
Angela Taylor
Vice President of Customer Engagement and Digital Solutions at AIM Smarter
Angela Taylor, the Vice President of Customer Engagement and Digital Solutions at AIM Smarter, with experience spanning two decades in the promotional products industry.
For the past four years, Angela has been an instrumental leader at AIM Smarter, spearheading their Customer Success Team and driving innovation through AIM’s Tech Suite order management platform. Her commitment to elevating the customer experience and fostering digital solutions has been pivotal in shaping AIM’s trajectory within the industry.
Angela also has firsthand experience as a supplier at A+ Wine Designs, offering her a holistic understanding of the promotional products landscape. Recognizing the importance of industry relationships and giving back to the community that has been so good to her, she has volunteered with SAAC and the SAAC Foundation for the past decade.
Joseph Sommer
Founder of Whitestone
Joseph Sommer is the founder of Whitestone, a best in class, fully remote branded merchandise agency that was recently named ASI Best Places to Work in 2024 for companies 25-100 employees, and 2024 Entrepreneur of the Year. He has built his career with passion, enthusiasm and creativity and leads one of the most progressive businesses in the industry. Whitestone was recently named to the Inc 5000 list for fastest growing private companies in America for the 6th straight year, and Inc Magazine’s Best Workplaces. In college, Joseph majored in entrepreneurship and built his business plans in the promotional products industry. A seasoned vet at 35 years old, this is the only career and job he’s ever known, with Whitestone being the largest company he’s ever worked for now with 65 full-time employees. Joseph lives in Austin, Texas, and is an active member of YPO and EO.
Session 1: A Tactical Toolkit For The Modern Marketer
Location: Level 2 Ballrooms
Marketing has risen to replace sales as the single biggest driver of revenue in our companies. We’ve reached a point where promotional products salespeople need to think, act, and deliver like world-class marketers in order to remain competitive.
In this session, you’ll learn how to combine digital literacy with data driven insights and a client-centric approach to connect with your target audience in ways that are far more personal and much more impactful than a simple sales call.
Learning Objectives: We’ll go over the difference between traditional and modern marketing, and discover the five modern marketing concepts you need to master to succeed in 2025 and beyond. Then we’ll how to utilize essential tactical tools to drive profit and revenue while creating “sticky” clients at the same time.
Bill Petrie
Founder and Creative Director at brandivate
With over 25 years working within the promotional products industry, Bill Petrie had dedicated his career to helping organizations grow their businesses through creative, strategic, and effective marketing and branding. As the founder and creative director of brandivate – a boutique marketing, branding, and advertising agency – Bill brings a hands-on approach to connecting brands with their audiences in meaningful ways.
Bill’s insatiable curiosity drives his creativity and ensures that he’s always pushing the boundaries of what’s possible. He doesn’t hold back; he embraces boldness, innovation, and a bit of irreverence because that’s where real growth happens. His goal? To challenge and inspire others to achieve their goals and dreams.
As a featured keynote speaker and workshop leader, Bill has been fortunate to share these ideas with audiences across the country and around the world. He has also had the honor of being inducted into the Promotional Products of the Mid-South (PPAMS) Hall of Fame and receiving the Promotional Products Association International (PPAI) Icon Award for Distinguished Service in 2024 – a testament to his commitment to elevating others and driving positive change.
When not helping brands make an impact, you can find him in his backyard, affectionately known as The Back Forty, likely smoking something delicious on the grill, mixing up craft cocktails, and enveloping himself in great music. He also loves spending time with his wife of 30 years, Sandy, their red tick coonhound, Shelby, and their twin college-aged sons, Drew and Mitch – who tend to pop in when they are broke, hungry, have nothing clean to wear, or all of the above.
Session 2: Eco-Savvy Selling: Presenting Sustainable Options And Value In Every Pitch
Location: Level 2 Ballrooms
Abe Anteby
President and CEO of Threadfast Apparel
Abe Anteby is the President and CEO of Threadfast Apparel, a brand of sustainable and eco-friendly clothing. With over 25 years of experience in the apparel industry, Anteby has led the company’s efforts to integrate sustainability into every aspect of their business. Under his leadership, Threadfast Apparel has become a leader in ethical and eco-conscious manufacturing, committed to reducing their environmental impact while producing high-quality, fashionable apparel.
Kate Nash
Director of Sales and Marketing at Raining Rose Promos
Kate Nash, Director of Sales and Marketing at Raining Rose Promos, started her professional life in newspaper journalism and marketing for higher ed and the tech industry before joining Raining Rose as top marketing leader in 2019. Kate leveraged her multi-industry background to partner with leaders on a new Raining Rose Promos brand and has also worked to support sales growth at the company through marketing strategies and sales partnership. In 2022, Kate took over as Director of Promotional Sales and Marketing. She leads the sales team, determines future investments, spearheads product development, oversees daily operations, and works to spread the Raining Rose “orange vibe” of energy and optimism throughout the company and industry. Kate also promotes corporate social responsibility and sustainability initiatives via an internal company working group, as a board member of PromoCares, and through connecting with like-minded souls across industries whenever possible.
Elizabeth Wimbush
Director of Sustainability & Responsibility
Elizabeth Wimbush is PPAI’s first-ever Director of Sustainability & Responsibility. Prior to joining PPAI, Elizabeth was the vice president of supply chain and sustainability for distributor Genumark. She had started with the company in 2020 as the director of supply chain. Before joining the promo world, she ran a fair-trade organic cafe & bakery in Toronto that prioritized community and minimizing waste.
Elizabeth is a value-oriented professional with a diverse range of experience that prioritizes ethical and sustainable business growth, spanning 20 years. Organically influencing positive change from the ground up in organizations is the name of her game.
Most of her free time is spent with her two dogs, riding her motorcycle, hiking or swimming. On the road or in the woods, alone or with friends, “I’m never bored when I’m out in nature,” she says.
Session 3: AI Tools For Distributors
Location: Level 2 Ballrooms
Angela Taylor
Vice President of Customer Engagement and Digital Solutions at AIM Smarter
Angela Taylor, the Vice President of Customer Engagement and Digital Solutions at AIM Smarter, with experience spanning two decades in the promotional products industry.
For the past four years, Angela has been an instrumental leader at AIM Smarter, spearheading their Customer Success Team and driving innovation through AIM’s Tech Suite order management platform. Her commitment to elevating the customer experience and fostering digital solutions has been pivotal in shaping AIM’s trajectory within the industry.
Angela also has firsthand experience as a supplier at A+ Wine Designs, offering her a holistic understanding of the promotional products landscape. Recognizing the importance of industry relationships and giving back to the community that has been so good to her, she has volunteered with SAAC and the SAAC Foundation for the past decade.
Session 4: From Strategy to Execution: How to Build a High-Performance Sales Team
Location: Level 2 Ballrooms
Joseph Sommer
Founder of Whitestone
Joseph Sommer is the founder of Whitestone, a best in class, fully remote branded merchandise agency that was recently named ASI Best Places to Work in 2024 for companies 25-100 employees, and 2024 Entrepreneur of the Year. He has built his career with passion, enthusiasm and creativity and leads one of the most progressive businesses in the industry. Whitestone was recently named to the Inc 5000 list for fastest growing private companies in America for the 6th straight year, and Inc Magazine’s Best Workplaces. In college, Joseph majored in entrepreneurship and built his business plans in the promotional products industry. A seasoned vet at 35 years old, this is the only career and job he’s ever known, with Whitestone being the largest company he’s ever worked for now with 65 full-time employees. Joseph lives in Austin, Texas, and is an active member of YPO and EO.
Session 5:
Location:
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Breakout Sessions
Level 2 Ballrooms
11 - 11:50 AM
The PPAI Expo Conference’s breakout sessions feature subject matter experts on a range of topics, including marketing best practices, addressing sustainability in sales and making the most of AI.
Eric Granata, CAS
Founder of PromoPilot
Eric Granata, CAS is the founder of PromoPilot, a technology consulting and automation company serving the print and promotional products industry.
Prior to PromoPilot, Granata served as CTO at Brand Fuel, a free-spirited, globally-recognized promotional products agency.
He came to the promotional products industry by way of ROBYN Promotions as their Director of E-Commerce. With an eclectic skill set, he has worked in e-commerce, web and print design, video production, program management, digital transformation, and marketing and sales.
Ben Drysdale, CAS
National Account Manager at Gold Bond, Inc
Ben Drysdale, CAS, is the National Account Manager at Gold Bond, Inc – a trusted supplier committed to creating meaningful solutions that blend innovation, quality, and sustainability. He joined the Gold Bond team just a few months ago, after 4.5 years with industry supplier; Raining Rose Promos. Ben is an expert in developing creative and impactful branded merchandise strategies that foster lasting connections with clients.
Halle Moore
Marketing Coordinator at PromoCorner
Halle Moore
Marketing Coordinator at PromoCorner
Halle Moore, Marketing Coordinator at PromoCorner, started working full-time in the industry in 2022 after graduating from UMass Boston. In her role, Halle provides digital marketing services to suppliers within the industry. Getting involved is her favorite way to grow, she’s been serving as a sous chef at PromoKitchen and is excited to be stepping into a chef role in 2025. She also loves posting to social media and was even recognized for it on PPAI’s 2024 Online 18. You can find her newest video series “Behind the Brand” on the Pyramid Award-winning platform PromoJournal.com. Halle is the 3rd generation of her family to be in the industry and is lucky enough to work with both her parents Laurie & Joel Moore and follow in the footsteps of her late grandfather, Jim Moore.
Jade Crider
Inside Sales and Social Media Manager at Hasseman Marketing
Jade Crider is the inside sales and social media manager at Hasseman Marketing. She began her career as an administrative assistant at the company, and is following in the footsteps of her family legacy, being a professional in the promotional products industry. Jade is carving out her own path and is establishing herself by creating engaging content that helps Hasseman Marketing to stand out.
Joshua Pospisil, MAS
Vice President of Business Development at AIA Corporation
Joshua Pospisil, MAS, is the vice president of business development at AIA Corporation and has been in the industry for 11 years. He loves being granted the opportunity to lead/coach a team and help build relationships from the ground up. Prior to joining AIA Corporation, Josh was at HIRSCH, and before that, he began his journey in the promotional product industry at KTI Promo. Joshua has volunteered with PromoKitchen, is a past president of HPPA, and has been a board/committee member for both RAC and RRC.
Vicki Ostrom
Futurist, Trend Analyst and Founder of Trendependent
Vicki Ostrom (she/her), is a futurist, trend analyst and founder of Trendependent, a trend analysis and consulting company. With over 25 years in design and forecasting, Vicki excels in translating macro trends into accessible, clearly presented concepts, helping brands understand what is happening today and forecast what products will be needed tomorrow.
Meg Erber
Director of Sales at Proforma
Meg Erber is a visionary leader in the promotional products industry, bringing over two decades of expertise in driving growth, ethical business practices, and community engagement. As Director of Sales at Proforma, she empowers distributor owners to achieve exponential success through innovative strategies and a people-centered approach. Known for her work on the PromoCares board and as co-creator of the 4Good events, Meg has spearheaded initiatives that unite promotional product leaders and community advocates in support of meaningful, socially responsible causes. To date, 4 Good Events has raised over $350K and changed so many lives for good!
In addition to her industry influence, Meg co-hosts Branding Banter, where she shares insights on the latest trends and challenges in promotional products. Beyond the industry, she serves on the boards of the Moosehead Region Land Trust and Harford’s Point Association in Maine, focusing on land conservation and preserving natural resources for future generations. Through every role, Meg exemplifies a commitment to community, sustainability, and a shared vision for positive impact within and beyond the promotional products space.
Session 1: Streamlining Success: A Guide To Process Mapping And Workflow Automation
Location: Level 2 Ballrooms
Eric Granata, CAS
Founder of PromoPilot
Eric Granata, CAS is the founder of PromoPilot, a technology consulting and automation company serving the print and promotional products industry.
Prior to PromoPilot, Granata served as CTO at Brand Fuel, a free-spirited, globally-recognized promotional products agency.
He came to the promotional products industry by way of ROBYN Promotions as their Director of E-Commerce. With an eclectic skill set, he has worked in e-commerce, web and print design, video production, program management, digital transformation, and marketing and sales.
Session 2: Gen Z Speaks: Bridging the Gap for Authentic Connections
Location: Level 2 Ballrooms
Ben Drysdale, CAS
National Account Manager at Gold Bond, Inc
Ben Drysdale, CAS, is the National Account Manager at Gold Bond, Inc – a trusted supplier committed to creating meaningful solutions that blend innovation, quality, and sustainability. He joined the Gold Bond team just a few months ago, after 4.5 years with industry supplier; Raining Rose Promos. Ben is an expert in developing creative and impactful branded merchandise strategies that foster lasting connections with clients.
Halle Moore
Marketing Coordinator at PromoCorner
Halle Moore
Marketing Coordinator at PromoCorner
Halle Moore, Marketing Coordinator at PromoCorner, started working full-time in the industry in 2022 after graduating from UMass Boston. In her role, Halle provides digital marketing services to suppliers within the industry. Getting involved is her favorite way to grow, she’s been serving as a sous chef at PromoKitchen and is excited to be stepping into a chef role in 2025. She also loves posting to social media and was even recognized for it on PPAI’s 2024 Online 18. You can find her newest video series “Behind the Brand” on the Pyramid Award-winning platform PromoJournal.com. Halle is the 3rd generation of her family to be in the industry and is lucky enough to work with both her parents Laurie & Joel Moore and follow in the footsteps of her late grandfather, Jim Moore.
Jade Crider
Inside Sales and Social Media Manager at Hasseman Marketing
Jade Crider is the inside sales and social media manager at Hasseman Marketing. She began her career as an administrative assistant at the company, and is following in the footsteps of her family legacy, being a professional in the promotional products industry. Jade is carving out her own path and is establishing herself by creating engaging content that helps Hasseman Marketing to stand out.
Joshua Pospisil, MAS
Vice President of Business Development at AIA Corporation
Joshua Pospisil, MAS, is the vice president of business development at AIA Corporation and has been in the industry for 11 years. He loves being granted the opportunity to lead/coach a team and help build relationships from the ground up. Prior to joining AIA Corporation, Josh was at HIRSCH, and before that, he began his journey in the promotional product industry at KTI Promo. Joshua has volunteered with PromoKitchen, is a past president of HPPA, and has been a board/committee member for both RAC and RRC.
Session 3: Maximize Success Utilizing the Micro-Moments of Joy Merchandising Method
Location: Level 2 Ballrooms
Vicki Ostrom
Futurist, Trend Analyst and Founder of Trendependent
Vicki Ostrom (she/her), is a futurist, trend analyst and founder of Trendependent, a trend analysis and consulting company. With over 25 years in design and forecasting, Vicki excels in translating macro trends into accessible, clearly presented concepts, helping brands understand what is happening today and forecast what products will be needed tomorrow.
Session 4: Discover Untapped Potential: Using Advanced Gap Analytics to Propel your Success in 2025
Location: Level 2 Ballrooms
Meg Erber
Director of Sales at Proforma
Meg Erber is a visionary leader in the promotional products industry, bringing over two decades of expertise in driving growth, ethical business practices, and community engagement. As Director of Sales at Proforma, she empowers distributor owners to achieve exponential success through innovative strategies and a people-centered approach. Known for her work on the PromoCares board and as co-creator of the 4Good events, Meg has spearheaded initiatives that unite promotional product leaders and community advocates in support of meaningful, socially responsible causes. To date, 4 Good Events has raised over $350K and changed so many lives for good!
In addition to her industry influence, Meg co-hosts Branding Banter, where she shares insights on the latest trends and challenges in promotional products. Beyond the industry, she serves on the boards of the Moosehead Region Land Trust and Harford’s Point Association in Maine, focusing on land conservation and preserving natural resources for future generations. Through every role, Meg exemplifies a commitment to community, sustainability, and a shared vision for positive impact within and beyond the promotional products space.
See Breakout Sessions Close Breakout Sessions
The PPAI Expo Networking Lunch*
Mandalay Bay Ballroom J
12 -1:30 PM
Breakout Sessions
Level 2 Ballrooms
1:30 - 2:20 PM
The PPAI Expo Conference’s breakout sessions feature insight discussions on brand building and more.
Joelly Goodson
Sr. Sales Associate at BAMKO
Joelly Goodson, Sr. Sales Associate at BAMKO, AKA “The Branding Badass,” is an award-winning branding expert with more than 20 years’ experience helping businesses build and elevate their brands.
Joelly was ranked #3 on PPAI’s #Online18: The Best Promo Pros on Social Media for 2024, underscoring her influence and expertise in the branded merch industry and social media branding.
In addition to her professional accolades, Joelly is the creator and host of “Branding Matters” which is one of Canada’s top branding podcasts .This podcast has earned the top spot on Feedspot’s list of the 10 Best Canadian Branding Podcasts and is recognized by the CMO Club as one of the 17 Branding Podcasts Worth Your Time in 2024. Through her podcast, Joelly shares her expertise, featuring interviews with industry leaders and offering actionable advice that listeners can implement immediately.
Session 1: Branding Matters: How to Build Your Business by Building Your Brand
Location: Level 2 Ballrooms
Joelly Goodson
Sr. Sales Associate at BAMKO
Joelly Goodson, Sr. Sales Associate at BAMKO, AKA “The Branding Badass,” is an award-winning branding expert with more than 20 years’ experience helping businesses build and elevate their brands.
Joelly was ranked #3 on PPAI’s #Online18: The Best Promo Pros on Social Media for 2024, underscoring her influence and expertise in the branded merch industry and social media branding.
In addition to her professional accolades, Joelly is the creator and host of “Branding Matters” which is one of Canada’s top branding podcasts .This podcast has earned the top spot on Feedspot’s list of the 10 Best Canadian Branding Podcasts and is recognized by the CMO Club as one of the 17 Branding Podcasts Worth Your Time in 2024. Through her podcast, Joelly shares her expertise, featuring interviews with industry leaders and offering actionable advice that listeners can implement immediately.
See Breakout Sessions Close Breakout Sessions
Breakout Sessions
Level 2 Ballrooms
2:30 - 3:20 PM
The PPAI Expo Conference’s breakout sessions feature subject matter experts on a range of topics, including sales strategies best practices, creativity in self-promo, a legislative update and making sales in the new year.
Bobby Lehew
Chief Content Officer at commonsku
Bobby Lehew is the Chief Content Officer at commonsku, a cloud-based CRM, order management platform designed for the promotional products industry by promotional product experts. Bobby was the CEO for 15 years at Robyn, a branded merch fulfillment company that specialized in private-label, e-commerce company stores. A PPAI Gold Pyramid Award winner, a PPAI Silver Technology recipient, an Addy Award recipient, and recognized (in his work with Robyn) three years in a row by Inc. Magazine as one of the 5,000 fastest-growing private companies in the U.S., Bobby is co-host of the popular podcast, skucast, and a national speaker on topics related to B2B marketing, B2B selling, and storyselling. Bobby is an ardent bibliophile who loves to explore creative insights from entrepreneurs who bridge the world between art + commerce.
Charles G. Duggan II, MAS+
Vice President of Sales North America at Goldstar
Charles G. Duggan II, MAS+, Vice President of Sales North America at Goldstar. With over 32 years in the promotional products industry, Charles brings expertise in speaking, training and consulting, particularly in tactical sales strategies for distributors and suppliers. Known for creative, customer-focused solutions, Charles champions the idea that Anything is Possible, even through times of challenge and change.
An industry leader, Charles, has served on the PPAI Board of Directors, and held key volunteer roles with PPAI and PPAMidwest. Recognized with awards like the 2020 Gold Pyramid and the 2018 PPAI Distinguished Service Award, Charles is also ASI’s 2020 Supplier Rep of the Year.
An Ironman, marathoner, and triathlete, Charles brings the same commitment to his active lifestyle, and at home, he proudly ranks ninth in the pecking order. (Ask him about that!)
Kenny Ved, MAS
Director of Global Sales at Goldstar
Kenny Ved, MAS, is the Director of Global Sales at Goldstar. Kenny brings over 25 years of experience in building dynamic, culture-driven workplaces that inspire employees to thrive. Throughout his time at Goldstar, Kenny has helped launch initiatives designed to empower employees to bring their best selves to work, fostering an environment where collaboration, resilience, and growth are celebrated. His approach to leadership centers on aligning company culture with core values – a strategy that has not only strengthened team bonds but also attracted top talent in a competitive market.
Chris Lamond
Founding Partner, Thorn Run Partners
Founding Partner, Chris Lamond, brings more than 25 years of experience in developing, managing and implementing government relations strategies to PPAI advocacy agency Thorn Run Partners, which ranks as a top 10 K Street lobbying firm. Formerly a U.S. Senate staffer and presidential campaign advisor, Lamond has built governmental relations career forging coalitions and representing corporate, non-profit and trade association clients before federal, state and local governments.
Josh Ellis
Publisher & Editor-In-Chief at PPAI
Since late 2021, Josh Ellis, Publisher & Editor-In-Chief, has overseen the rapid growth of PPAI Media, which now encompasses digital content, publications, public affairs and research efforts. A journalist since the age of 15, he first worked in sports, reporting for DallasCowboys.com before transitioning to business media. Prior to PPAI, he served as the editor-in-chief of SUCCESS Magazine.
Jenna Quaranta
Director of Sales at HPG
Jenna Quaranta, Director of Sales at HPG, holds over a decade of industry experience as both a Supplier and PPD. JQ’s reputation as an industry thought leader and Sales powerhouse is indisputable. Sales is not just the act of selling for JQ, instead, her no-BS approach combined with a tactical mindset is a key component in her ability to bring value to customers and their businesses. She utilizes her knowledge as a Certified Business Coach to provide a path to success for her customers in a consultative manner. Furthermore, as a Certified Mental Health Ambassador, JQ emphasizes that, to be a strong Professional, you must also possess a strong mind, body and discipline.
Recognized in the Top 10 by PPAI’s Online18 as one of the industry’s key influencers, many people’s first introduction to JQ is via her social media, give it a follow and you’ll see these words come to life.
Session 1: How to Map the Boldest Merch Trends to a Killer Sales Strategy
Location: Level 2 Ballrooms
From the New York Times to Vogue, virtually every major media outlet highlights stories celebrating merch. Why? Merch madness has entered a new era where brand expression and personal identity combine to create a bold opportunities for those who understand the zeitgeist and know how to use it effectively and boldly.
Learning Objectives: Learn what younger buyers think about merch and figure out how to engage with them. Explore how fan-fueled engagement is radically reshaping the merch experience, and why merch is the OG of social impact marketing. This breakout will help you use trends to think bolder, better, and bigger for strategic sales in 2025.
Bobby Lehew
Chief Content Officer at commonsku
Bobby Lehew is the Chief Content Officer at commonsku, a cloud-based CRM, order management platform designed for the promotional products industry by promotional product experts. Bobby was the CEO for 15 years at Robyn, a branded merch fulfillment company that specialized in private-label, e-commerce company stores. A PPAI Gold Pyramid Award winner, a PPAI Silver Technology recipient, an Addy Award recipient, and recognized (in his work with Robyn) three years in a row by Inc. Magazine as one of the 5,000 fastest-growing private companies in the U.S., Bobby is co-host of the popular podcast, skucast, and a national speaker on topics related to B2B marketing, B2B selling, and storyselling. Bobby is an ardent bibliophile who loves to explore creative insights from entrepreneurs who bridge the world between art + commerce.
Session 2: Tapping into the Memorable Creativity of Self-Promo Campaigns
Location: Level 2 Ballrooms
Charles G. Duggan II, MAS+
Vice President of Sales North America at Goldstar
Charles G. Duggan II, MAS+, Vice President of Sales North America at Goldstar. With over 32 years in the promotional products industry, Charles brings expertise in speaking, training and consulting, particularly in tactical sales strategies for distributors and suppliers. Known for creative, customer-focused solutions, Charles champions the idea that Anything is Possible, even through times of challenge and change.
An industry leader, Charles, has served on the PPAI Board of Directors, and held key volunteer roles with PPAI and PPAMidwest. Recognized with awards like the 2020 Gold Pyramid and the 2018 PPAI Distinguished Service Award, Charles is also ASI’s 2020 Supplier Rep of the Year.
An Ironman, marathoner, and triathlete, Charles brings the same commitment to his active lifestyle, and at home, he proudly ranks ninth in the pecking order. (Ask him about that!)
Kenny Ved, MAS
Director of Global Sales at Goldstar
Kenny Ved, MAS, is the Director of Global Sales at Goldstar. Kenny brings over 25 years of experience in building dynamic, culture-driven workplaces that inspire employees to thrive. Throughout his time at Goldstar, Kenny has helped launch initiatives designed to empower employees to bring their best selves to work, fostering an environment where collaboration, resilience, and growth are celebrated. His approach to leadership centers on aligning company culture with core values – a strategy that has not only strengthened team bonds but also attracted top talent in a competitive market.
Session 3: Legislative Insights: Prepare For The Issues Affecting Our Industry
Location: Level 2 Ballrooms
Chris Lamond
Founding Partner, Thorn Run Partners
Founding Partner, Chris Lamond, brings more than 25 years of experience in developing, managing and implementing government relations strategies to PPAI advocacy agency Thorn Run Partners, which ranks as a top 10 K Street lobbying firm. Formerly a U.S. Senate staffer and presidential campaign advisor, Lamond has built governmental relations career forging coalitions and representing corporate, non-profit and trade association clients before federal, state and local governments.
Josh Ellis
Publisher & Editor-In-Chief at PPAI
Since late 2021, Josh Ellis, Publisher & Editor-In-Chief, has overseen the rapid growth of PPAI Media, which now encompasses digital content, publications, public affairs and research efforts. A journalist since the age of 15, he first worked in sports, reporting for DallasCowboys.com before transitioning to business media. Prior to PPAI, he served as the editor-in-chief of SUCCESS Magazine.
Session 4: New Year, New Wins: The Ultimate Sales Workshop
Location: Level 2 Ballrooms
Jenna Quaranta
Director of Sales at HPG
Jenna Quaranta, Director of Sales at HPG, holds over a decade of industry experience as both a Supplier and PPD. JQ’s reputation as an industry thought leader and Sales powerhouse is indisputable. Sales is not just the act of selling for JQ, instead, her no-BS approach combined with a tactical mindset is a key component in her ability to bring value to customers and their businesses. She utilizes her knowledge as a Certified Business Coach to provide a path to success for her customers in a consultative manner. Furthermore, as a Certified Mental Health Ambassador, JQ emphasizes that, to be a strong Professional, you must also possess a strong mind, body and discipline.
Recognized in the Top 10 by PPAI’s Online18 as one of the industry’s key influencers, many people’s first introduction to JQ is via her social media, give it a follow and you’ll see these words come to life.
See Breakout Sessions Close Breakout Sessions
The Pitch
Mandalay Bay Ballroom J
3:30 PM - 4:30 PM
Do you love the thrill of Shark Tank and the excitement of The Voice? Get ready for a unique experience with PPAI’s The Pitch, where the art of promotion meets reality TV drama. Join us live to witness supplier participants as they deliver their most compelling promotional product presentations, aiming to captivate our panel of judges and win over potential clients.
The PPAI Expo Opening Reception*
Skyfall Panoramic Bar & Lounge
4:45 PM - 6:30 PM
Network with industry professionals while indulging in hors d’oeuvres, sipping beverages and soaking in the stunning view as we prepare for a truly memorable PPAI Expo. $20/ticket. Ticket includes drinks and hors d’oeuvres.
*Pricing thru Thursday, December 5
Tuesday
Jan. 14, 2025
Event
Location
Time
Registration
Bayside B
7:30 AM - 5:00 PM
Product Pavilion Sneak Peek (Sponsored by Hanes)
Bayside F Exhibit Hall
8:00 AM - 9:30 AM
Welcome and General Session, The Value of Being Interesting
Mandalay Bay Ballroom J
8:00AM - 9:15 AM
How do you make your brand unmissable? What do friendship bracelets, Crocs, and Barbie’s Dream House have to do with promo? Kristen Cavallo answers these questions and shows you how marketing can secure your company’s rightful place in the spotlight.
In a world where attention is the ultimate currency, being just “good enough” doesn’t cut it. Your competition isn’t just the company next door – it’s every TikTok trend, Netflix series, and headline-grabbing spectacle out there. Barbie’s house, Taylor Swift’s Eras Tour, Dunkin’s viral collabs – they aren’t just products or events; they’re experiences that are much bigger than any one individual “thing.” In the age of shrinking TV audiences and skyrocketing social media moments, the most talked-about brands win.
So, what makes your brand worthy of being talked about? Spoiler: it’s not another water bottle. It’s friendship bracelets at concerts and charms on Crocs. It’s hot pink everywhere – personal, relevant, and unmissable. Your promo gear can be more than “stuff.” It can turn customers into walking, talking billboards. This is *your* moment in an industry perfectly positioned to capture the spotlight. Will you level up or settle for forgettable?
Kristen Cavallo
Virginia Business Person of the Year and Former CEO, MullenLowe Global and The Martin Agency
Kristen Cavallo
Virginia Business Person of the Year and Former CEO, MullenLowe Global and The Martin Agency
Kristen is a globally respected leader in the world of branding and advertising. A dynamic speaker, she is known for transformational growth, leadership development, succession planning, serving as a champion for equity and inclusion, and defending the integrity of original creative ideas.
Under Kristen’s leadership, The Martin Agency grew 50% in five years, was recognized as Adweek’s U.S. Agency of the Year in ’21 and ’22, and Ad Age‘s Agency of the Year in ’23. Martin also made the coveted Fast Company Most Innovative Companies list in ’23 and ’24. Her team was recognized for exceptional leadership across multiple disciplines including creative, PR, new business, and talent & culture, and she was named Virginia Businessperson of the Year.
She simultaneously held the position of Global CEO of MullenLowe, where she spearheaded an agency rebrand that united a 55-office global network. In addition to building employee morale, the work was heavily-awarded, winning three Cannes Lions in 2024, including a Gold for Best Rebrand/Refresh of an Agency. During her tenure as Global CEO, six MullenLowe agencies won Agency of the Year in their respective international markets.
After 30 years as a strategist and C-Suite leader, she recently retired from the ad industry. She continues to act as a consultant to business leaders and travel to places she’s never been.
brand Exhibits Early Open
Bayside F Exhibit Hall
9:00 AM - 9:30 AM
Exhibits Open
Exhibit Hall
9:30 AM - 5:00 PM
Inclusive Impact Meetup: Driving DEI Forward
Promo & Pints
2:30 - 3:30 PM
Be part of PPAI’s vibrant celebration of diversity within the promo industry! Connect with members of the PPAI DEI task force, DEI champions and a dynamic group of professionals to forge relationships that advance diversity, equity, inclusion, and social responsibility in the promo industry. Pre-registration recommended. Cash bar.
Women In Promo Meetup
Promo & Pints
4-5 PM
Join a powerful circle of women ready to uplift, challenge and motivate you – this event is a celebration for all the incredible women in promo! Pre-registration recommended. Cash bar.
Wednesday
Jan. 15, 2025
Event
Location
Time
Registration
Bayside B
7:30 AM - 5:00 PM
Product Pavilion Early Open
Bayside F Exhibit Hall
8:30 AM - 9:30 AM
Meet Your Regional: Coffee & Collaboration
Mandalay Bay Convention Center, Level 2, Wedge
8:30 - 9:30 AM
Join us or a special pre-show gathering to learn about your regional association and how they can help support your business on a local level. Come for coffee and collaborate on how your business can be even more successful through regional support.
Exhibits Open
Exhibit Hall
9:30 AM - 5:00 PM
Technology Meetup
Promo & Pints
2:30 - 3:30 PM
Do you ever feel like your tech jargon leaves your non-tech colleagues baffled? At this gathering, you’ll connect with fellow promo tech enthusiasts who truly get you. Engage and network with peers who speak your language and share your passion. Pre-registration recommended. Cash bar.
Emerging Leaders Meetup
Promo & Pints
4 - 5 PM
Whether you’re pioneering change or seeking to propel your career forward, connect and build relationships with like-minded trailblazers on the same journey. Pre-registration recommended. Cash bar.
The PPAI Expo Party At Swingers Las Vegas
Swingers Crazy Golf
6:30 PM - 10:00 PM
It’s Time To Par-Tee! Get ready to ignite your competitive spirit at the highly anticipated PPAI Expo Party. This exclusive event takes place at Swingers, the cutting-edge mini-golf haven inside Mandalay Bay Hotel and Casino. $50/ticket. Ticket includes drinks and hors d’oeuvres.
*Pricing thru Thursday, December 5
Thursday
Jan. 16, 2025
Event
Location
Time
Registration
Bayside B
8:30 AM - 2:00 PM
Product Pavilion Early Open
Bayside F Exhibit Hall
8:30 AM - 9:30 AM
Exhibits Open
Exhibit Hall
9:30 AM - 2:00 PM
Exhibitor Move-Out
Exhibit Hall
2:00 PM - 9:00 PM
Friday
Jan. 17, 2025
Event
Location
Time
Exhibitor Move-Out
Exhibit Hall
8:00 AM - 12:00 PM
*Ticket Required