PPAI’s North American Leadership Conference is curated to prepare the branded merchandise industry for tomorrow.NALC 2026, which takes place May 12-14 in San Diego, combines executive networking with content to create insights for navigating som...

This research from 51toCarbonZero compares the carbon emissions of brand merchandising to five other advertising mediums: digital, television, out of home, radio and print.The resulting metrics link emissions to advertising effectiveness, showin...

As disruptions in the Strait of Hormuz continue to affect supply chains, particularly for companies sourcing from the Middle East, it’s imperative that members of the branded merchandise industry are prepared to make adjustments as necessary.Tha...

https://player.vimeo.com/video/1176909607?badge=0&autopause=0&player_id=0&app_id=58479%22Last October, PPAI Media was invited to join members of buying group Reciprocity Road and non-profit industry philanthropy PromoCares on a tr...

Whether you manage a team or not, people notice when your words and actions don’t line up. You might say you value communication or teamwork, but those things really show up in how you react under pressure and how you treat people every day. When th...

PromoShop (PPAI 204997, Platinum), PPAI 100’s No. 20 distributor, has announced the promotion of Lisa Folts to vice president of sales.The nearly 30-year veteran of the branded merchandise industry joined the Los Angeles-based co...

HAPTICA live - The Experience of Haptic Advertising was held at the World Conference Center in Bonn, Germany on March 18. Organized by Cologne-based media company WA Media GmbH, the trade show brought together exhibitors, distributors and end users ...

In branded merch, most of what you learn doesn’t come from a handbook. It comes from watching how someone else handles a difficult client or keeps a project on track. Mentors matter in branded merch. If you’re new to the industry, you could probably...

Most sales don’t happen right away. It can take several follow-ups before a prospect is ready to move forward. Sometimes, projects get pushed back or budgets change. Other times, a client just wants to stay with the merch vendor they already know. T...