Although Halloween sales have traditionally been as strong as Christmas sales for California-based distributor SuperLove Cookies, the small business scaled back on marketing this spooky season because no ghoul, goblin or ghost has been scarier than ...

The promo industry is an interplay and a partnership between suppliers and distributors. It has to be for the business to run smoothly and efficiently. Communication between the two sides is especially crucial when margins are razor-thin.In July...

Sandwiched between daytime sessions on strategic planning, AI tools to use and the art of giving feedback, attendees at PPAI's Leadership Development conference came together Tuesday night for a Celebration of Achievement Dinner, sponsored by SAGE. ...

The best promo pros never stop growing. They’re always advancing their skills and love connecting with other promo pros. They know that staying sharp isn’t optional but what sets them apart. And when it comes to winning over prospects, they know it ...

When disaster strikes, the promotional products industry has so much of what is required to provide aid.It has products. (Does it ever have products!) It has facilities to temporarily house donations. It has financial power. And above all else,...

UPDATE: After a brief meeting in South Korea with Chinese leader Xi Jinping, U.S. President Donald Trump announced on Oct. 30 that he had agreed to lower tariffs on Chinese imports to 47% in exchange for promises from Beijing on fentanyl, rare earth...

On April 2, President Donald Trump officially invoked a national emergency under the International Emergency Economic Powers Act, citing persistent U.S. trade deficits and associated economic impacts as justification to authorize new tariffs intende...

Do you love making to-do lists? Maybe you color code them and feel a sense of accomplishment when you cross off tasks. While there’s nothing wrong with a to-do list, your productivity also comes down to what you don’t do. This means you don’t keep a...

PPAI’s Leadership Development Conference is underway this week outside of Dallas, welcoming regional association leaders and emerging professionals from across the promotional products industry for learning, collaboration and connection.Followin...

https://player.vimeo.com/video/1129964027?badge=0&autopause=0&player_id=0&app_id=58479%22Find more on this week’s stories:SAGE Reports Promo's Highest-Rated Suppliers & DecoratorsReciprocity Road Brings Clean Water, Sm...