The anti-spam regulation domain is vast and far-reaching. While this white paper does not cover every aspect of applicable regulations, our purpose is to ensure that you are better informed while planning marketing campaigns.Businesses should ...

It’s easy to make some common blunders when cold calling. When you’re trying to make the most of every second, you might make the mistake of pitching too soon or ending the call with a vague, “let’s stay in touch.” Even the most experienced promo pr...

The "I" in PPAI represents the reach of promotional products. It's an international industry. The one universal truth from continent to continent: Promotional Products Work!Beyond that, promo firms can often face unique challenges based on their...

Two members of the promotional products industry will be experiencing PPAI’s Women’s Leadership Conference for the first time this year thanks to the generosity of their peers.Pamela Stauffer, design director at Gemline – the No. 13 supplier in ...

The signs were there in 2025's first bi-monthly survey on the state of the industry, when year-over-year growth dipped significantly below 1%, representing worse returns than any two-month stretch in 2024.Now, PPAI Research's most recent bi-mont...

Uncertainty makes it almost impossible to plan, and economics experts are warning that the ongoing tariff turmoil will soon make itself felt beyond pricing pressures.In a speech given May 15, just three days after a short-term tariff deal with C...

There are no bad questions, but some questions are better than others. As a promo pro, it matters what kinds of questions you ask. They can help you qualify leads and build rapport. Thoughtful questions can generate new ideas and uncover hidden obje...

Geiger (PPAI 105182, Platinum) – the No. 5 distributor in the PPAI 100 – has announced that Elevate Brand Marketing (PPAI 409232, Silver) has joined the Lewiston, Maine-based firm as an affiliate.The Dallas-based company will now...

Despite its resilience to the impacts of tariffs and the global trade war, 4imprint (PPAI 107200, Platinum) – PPAI 100’s No. 1 distributor – anticipates “supply chain disruption and higher product costs” during the second half of the year.During...