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Charles River Apparel Realigns Executive Team Around Growth Strategy
Charles River Apparel (PPAI 111644, Gold), PPAI 100’s No. 42 supplier, has announced leadership changes designed to further align the company's product, customer experience, technology and financial strategies.As part of the changes, Amy Le...
June 24, 2026
How To Build Trust Before Asking For The Sale
When someone buys branded merch, they’re ordering more than just products. They’re trusting you to get the details right and deliver on your promises. If they don’t have confidence in you, they’ll keep shopping around. Considering that 87% of buyers...
June 24, 2026
PPAI Volunteer Groups Strengthen Leadership, Recognition Programs
One of the pillars of PPAI’s new Strategic Plan is to strengthen community by uniting the marketplace through shared purpose, leadership development and deeper connections.One of the initiatives outlined in the plan is to exp...
June 24, 2026
Promotions East Leans Into End Users, Experiences & NYC Energy
Ascending the stairs from Penn Station, I saw a giant Jalen Brunson jersey as Madison Square Garden urged New York Knicks fans to “wear your patch with pride.”How fitting that Manhattan would host Promotions East – the biggest regional trade sho...
June 23, 2026
8 Ways To Tell Your Deal Won’t Close
In some books and movies, you just know how the story ends. The same is true with some deals. You can get a sense when things might not turn out the way you’d hoped. Maybe the prospect stops returning emails or keeps rescheduling your meetings. Thes...
June 23, 2026
From Apparel Partner To 'Growth Partner,' S&S Debuts New Rebrand
For a number of years, the company formerly known as S&S Activewear told its customers that they could "Create Your Vision" and thus bring their ideas to life when they worked with the supplier. Today, PPAI 100's No. 2 supplier, which has announ...
June 23, 2026
PHOTOS: WLC Unites Women Of Merch In Milwaukee
PPAI’s Women’s Leadership Conference has kicked off in Milwaukee as women in the branded merchandise industry gather for a high-energy experience focused on leadership growth and meaningful connection.Before the first timers' reception and the o...
June 23, 2026
Seth Weiner, MAS: The Lies We Tell Ourselves About Why The Old Way Still Works
I want to talk about the stories we tell ourselves. Every distributor has a collection of them. They sound reasonable. They feel true. And they are slowly killing our businesses. I know because I believed most of them for years, and a few of them I ...
June 22, 2026
3 Pitfalls Of AI (And How To Avoid Them)
AI can be helpful for all kinds of tasks, from summarizing notes to speeding up research. When used well, AI can save you time and help you work more efficiently. However, if reps rely too heavily on AI, they lose their creativity and their unique p...
June 22, 2026