AWS PromoStack (PPAI 231735, Gold) announced that Sandy Nichols, MAS, joined the company as Business Development Consultant. With 24 years of experience in the promotional products industry, Nichols brings extensive industry relationships, business knowledge and a deep understanding of the challenges and opportunities facing suppliers and distributors.

“Sandy brings something especially valuable to our team – 24 years of industry relationships, experience and an understanding of the challenges our customers face every day,” says Varshal Thakor, president and co-founder of AWS PromoStack. “Companies are under increasing pressure to do more with limited resources while navigating new technologies and changing customer expectations. Sandy will help us engage with businesses in a consultative, practical way, making it easier for them to explore solutions that deliver real business value.”

“I’ve spent more than two decades in the promotional products industry, and I’ve seen firsthand how the right technology and operational support can make a meaningful difference for suppliers and distributors,” says Nichols. “What excites me about AWS PromoStack is the depth of its industry experience and the breadth of solutions it brings together. We can meet businesses where they are today, understand their challenges and help them build practical solutions for where they want to go. I’m looking forward to reconnecting with industry colleagues, building new relationships and being part of this next chapter for the company.”

Nichols will join the AWS PromoStack team at The PPAI Expo 2027, where attendees can meet the team at Booth 2811 and learn more about the company’s technology and operational solutions.

HIRSCH (PPAI 221823, Platinum), PPAI 100’s No. 13 supplier, has added Karina Bravo as its new e-commerce solutions manager. Bravo brings experience in the promotional products industry, as well as business development, pipeline generation and SaaS account management. Prior to joining HIRSCH, she worked in management roles in brick-and-mortar retail environments and was involved in recruitment.