There’s an art to getting people to care, and it starts long before you ask for the sale. Whether it’s a thought-provoking question or a surprising fact, the best hooks work because they make people feel something. When it comes down to it, people b...

https://player.vimeo.com/video/1132532885?badge=0&autopause=0&player_id=0&app_id=58479%22Find more on this week’s stories:Regional Leaders, Young Professionals Share Insights & Successes At PPAI's LDCTrade Deals In Asi...

Next Level Apparel (PPAI 272027, Silver), PPAI 100's No. 82 supplier, has announced the appointment of Brett Björkman as the company's newest CEO. This news comes with the additional announcement that founder and outgoing CEO Joe Simsolo is retiring...

COMMUNITYPPAI Recognizes National Veterans and Military Families Month   PPAI proudly recognizes National Veterans and Military Families Month, honoring the courage, leadership and dedication of service members and veterans whose impact ext...

At the close of last week's PPAI Leadership Development Conference, PPAI Board Chair and Fairware CEO Denise Taschereau and PPAI President and CEO Drew Holmgreen sat down with regional association leaders and young professionals for an open town hal...

Show Your Logo, PPAI 100’s No. 94 distributor, has spent five years and hundreds of thousands of dollars trying to transition to a new enterprise resource planning system.Every time the Oswego, Illinois-based company comes close, an issue arises...

There’s a place where ideas spark … where the year’s biggest deals are born … and where the entire promotional products industry comes together.It’s a place that’s electric from the moment you walk through the doors – where every glance, every h...

Esports and gaming aren’t just entertainment – they’re big business.The global gaming industry generates $184 billion annually, more than movies ($33.9 billion) and music ($28.6 billion) combined. Within this industry, esports is one of the fast...

This year, PPAI awarded its Pyramid Award in Technology to nine industry companies in recognition of their achievement in e-commerce websites, mobile apps/mobile websites and web content/functionality.To determine the winners, each entry was eva...