Some sales calls flow freely while others feel more like a slog. The tough ones can be difficult to get through, but each call is a chance to test different approaches and see what works. The more you practice, the more you’ll learn what resonates w...

PPAI has announced that Megan Sapp, director of client support services at St. Louis-based distributor Brand Addition, is the first-ever recipient of the Young Professional Scholarship. As such, the Association will cover the cost for her registrati...

In the most literal sense, the data brings good news. But many promo firms would be forgiven for not quite seeing it that way. Promo’s sales revenue is still growing year-over-year, and that growth actually improved slightly in July and August, but ...

As a promo pro, you want your clients to be happy and successful. When they feel seen and supported, they get better results — and so do you. Their wins become your wins, and you begin to build long-term partnerships. You not only provide promotiona...

PPAI has announced the results of the recent member vote for its Board of Directors beginning in 2026 and confirmed the industry leaders who will hold offices next year. Incoming members will join in January following The PPAI Expo 2026. Likewise, c...

If you’re a sales leader, you set the tone for your entire team. Your sales reps watch how you communicate and handle challenges. They notice how you celebrate wins and respond to setbacks. That’s why strengthening your own leadership skills is so i...

https://player.vimeo.com/video/1120230487?badge=0&autopause=0&player_id=0&app_id=58479%22Find more on this week’s stories:Announcing The 2025 PPAI Rising StarsBan On Noncompete Clauses Officially Dead Under Trump's FTC...

When I entered the promotional products industry nearly seven years ago, I knew I was stepping into unfamiliar territory.My career up until then had been spent in consumer products manufacturing, with the likes of Procter & Gamble, PepsiCo a...