Industry veteran Brian Hiner has joined A.T. Cross (PPAI 114156, Gold) as key account sales manager for promotional products.

• Hiner will be responsible for expanding and establishing revenue streams for both existing and new clients, as well as educating distributors on the benefits of leveraging the Cross brand. He reports to Andy Boss, North American sales manager
• With more than 30 years of senior sales management and operations leadership experience, Hiner brings a proven track record of building national sales teams, managing P&L and driving large-scale business development.

“I am excited to bring my problem-solving skills and strategic vision to Cross, where I will focus on managing multiple projects, streamlining operational efficiency, and improving customer engagement,” says Hiner.

Supplier Imperial (PPAI 133496, Gold) has been selected as the official hat supplier of the U.S. Solheim Cup team.

• Imperial and its team of designers worked with U.S. Team Captain Stacy Lewis to create custom headwear inspired by the patriotism of the Solheim Cup.
• The 19th edition of the Solheim Cup takes place September 13-15 as the U.S. hosts Europe at the Robert Trent Jones Golf Club in Gainesville, Virginia.

“Imperial is honored to be the official hat supplier for this renowned event,” says David Shaffer, president of Imperial. “We’re proud to support women’s golf and we’re looking forward to outfitting Team USA for this competition.”

Hanahan, South Carolina-based supplier Vapor Apparel (PPAI 398237, Standard Plus) has formed a new partnership with Share Our Suzy Lowcountry to support breast cancer awareness and provide crucial assistance to those battling the disease.

• Through October 31, 2024, five percent of every purchase of Pink Shirts and five percent of every purchase with a Pink Ribbon add-on or SOS Lowcountry logo add-on will go directly to the organization. Minimum order quantities apply.
• Share Our Suzy Lowcountry is a 501c-3 organization in Mt. Pleasant, South Carolina, that assists breast cancer patients with expenses that are not covered by insurance.

“We believe in the power of giving back and are honored to support such an important cause,” says Jackson Burnett, Vapor Apparel founder and president. “Partnering with Share Our Suzy Lowcountry allows us to contribute to a cause that affects so many lives and helps provide the necessary support for patients.”