TSC (PPAI 134317, Gold), PPAI 100’s No. 46 distributor, has announced that Sheila Johnshoy will join the company as chief revenue officer on October 26.

Johnshoy brings more than 20 years of industry leadership experience, with roles at Deluxe, Harland Clarke, ePromos and Stran.

• As CRO of ePromos, she helped lead significant growth and was part of its successful sale.
• At Stran, she served as COO and helped lead the acquisition and integration of four companies.
• Most recently, Johnshoy has worked with industry suppliers and distributors through her own consulting practice and Exec to Coach, advising on business strategy, go to market planning, new business development and providing executive coaching.

“Sheila brings experience that is very relevant to where we are as a company and where we want to go,” says Sam Riden, CEO of TSC. “But what stood out just as much was how people talked about working with her. We heard consistently about the relationships she builds, the way she develops her teams and her ability to follow through. That matters to us. We’re excited about the leader and person joining our team.”

PCNA (PPAI 113079, Platinum), PPAI 100’s No. 6 supplier, has appointed Becki Heinen as director of customer success and promoted Brandy Ferguson to director of customer care, moves the company said are aimed at strengthening its customer-facing operations and enhancing the customer experience. The appointments come as PCNA continues to invest in service strategy, operational efficiency and customer support.

American Ad Bag (PPAI 111067, Gold), PPAI 100’s No. 77 supplier, has promoted Lisa Parker, MAS to vice president of sales. In her new role, Parker will oversee the supplier’s sales organization, help shape sales strategy, strengthen distributor relationships and identify growth opportunities. She brings more than 30 years of experience in sales, distributor relations and industry leadership to the position.

Legacy (PPAI 895777, Standard-Plus) was recently featured on ABC’s Good Morning America as part of a segment highlighting the latest gameday gear for football season.

Digital reporter Bethany Braun-Silva featured some of her favorite ways to show team pride as football season gets underway, including Legacy caps and beanies.

“Being featured on Good Morning America is an exciting moment for Legacy and a great reflection of how our headwear continues to connect with fans beyond the field,” says Lisa Norris, chief merchandising officer at Legacy. “Football season is such a fun time for people to show their team pride, and we’re proud to offer styles that fans can wear on gameday and long after.”

Liftoff Commerce (PPAI 818074) has announced a partnership with Avalara, an AI leader in global tax and compliance.

Liftoff Commerce is now part of Avalara’s “Certified for AvaTax” program, which features integrations that perform at the highest level, the company says. As a result of this partnership, Liftoff’s customers can now choose Avalara AvaTax to deliver sales and use tax calculations directly within the Liftoff Commerce platform at the time of checkout or billing.

For Liftoff subscribers selling across multiple states or internationally, the integration provides a scalable approach to tax compliance that can grow alongside their business.

“We’re excited to partner with Avalara for tax calculation and management,” says Andrew Alford, president of Liftoff Commerce. “Avalara has set the standard when it comes to accuracy, ease of use, and scalability. Our subscribers have been asking for a solution like this for a long time, and we’re pleased to finally make it available as part of the Liftoff Commerce ecosystem.”

TIME has named Los Angeles-based supplier Therabody (PPAI 794574, Standard Base) a “Top HealthTech Company of 2026.” Time defines the category as including “companies developing and delivering digital technologies to enhance healthcare, optimize clinical outcomes, and improve patient engagement (e.g., mobile health apps and electronic health record software).”

The full list can be found here.

“For more than a decade, we’ve been challenging what wellness can look like, from how we recover to how we care for our bodies every day,” says Andrew Spellman, vice president of commercial sales at Therabody. “We believe the next chapter of health will be more accessible, more personal, and more connected to everyday life, and we’re honored that TIME has recognized Therabody among the companies helping lead the charge.”