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PromoWire (10/6-10/7)

News And Notes From Around The Industry

PCNA Names New VP Of National Accounts

1/4

The commonsku Buying Group Network Launches

2/4

SanMar Canada Gives Decorators A First Look At What’s Coming Next

3/4

Brad Eisenstein Named Chief Financial Officer Of Logomark

4/4

PromoWire

PCNA Names New VP Of National Accounts

PCNA (PPAI 113079, Platinum), PPAI 100’s No. 6 supplier, has announced the appointment of Kimberly DiGiandomenico as vice president of national accounts.

DiGiandomenico brings more than a decade of branded merchandise industry experience to PCNA. She most recently served as director of national accounts at HPG. She has also held account management roles at Taylor Communications and The Magnet Group.

“I am thrilled for the opportunity to join PCNA’s leadership team,” says DiGiandomenico. “PCNA is a top supplier within our industry, and I appreciate the company’s strong customer-focused culture. I am passionate about delivering exceptional customer experiences and look forward to applying my industry experience to help drive growth, strengthen partnerships and support continued success.”

PromoWire

The commonsku Buying Group Network Launches

commonsku (PPAI 552077) has launched the commonsku Buying Group Network, a free resource that spotlights established branded merchandise buying groups that collaborate with commonsku.

Buying groups help independent distributors pool supplier spend, access rebates and build community with their peers. commonsku gives those same distributors the technology to run their business, from CRM to order management and e-commerce. The Network brings both into one place, so distributors can see which buying groups work with commonsku, whether they’re already in one, comparing options or just curious how buying groups work.

“The best part of the promotional products industry is the relationships we build,” says Maria Acquarola, outside sales director at commonsku. “Buying groups and commonsku solve different problems for distributors. The Network makes it easier for them to find a community that fits, with commonsku’s technology to run their business right alongside it.”

The Network launches with PromoGroup, Premier Group and The Partnering Group as its first featured groups, with more buying groups to join over time.

PromoWire

SanMar Canada Gives Decorators A First Look At What’s Coming Next

The Authentic T-Shirt Company®/SanMar Canada (PPAI 907221) has launched a new Coming Soon category on its website, giving Canadian decorators an earlier look at upcoming products and more time to plan for future opportunities.

The new category was created in response to strong interest in upcoming styles showcased at tradeshows, where decorators have been eager to see what products are on the horizon.  Promotional partners can now preview upcoming products, plan for what’s ahead and place back orders on select styles before they arrive. This gives decorators more time to map out upcoming projects, identify new opportunities and secure products ahead of their arrival, helping them prepare for future programs and get a head start on new product launches. The category reflects SanMar Canada’s continued focus on providing Canadian decorators with the product information and tools they need to plan their businesses with confidence.

One of the highly anticipated launches featured in the Coming Soon category is the Coal Harbour® BoardRoom Collection, an elevated bag collection designed for the modern professional. The collection has been generating significant interest at tradeshows and offers decorators an early look at one of the upcoming product launches from SanMar Canada.

PromoWire

Brad Eisenstein Named Chief Financial Officer Of Logomark

Logomark (PPAI 110898, Platinum), PPAI 100’s No. 16 supplier, has appointed Brad Eisenstein as chief financial officer, succeeding Russell Taitz, who is retiring after 25 years with the company. Taitz will remain involved during the transition to help ensure continuity as Eisenstein assumes leadership of Logomark’s finance organization.

Eisenstein brings more than 25 years of experience in finance, operations and sales operations. Before joining Logomark, he held CFO roles at Direct Edge Media, Todd Pipe & Supply and TwinMed, and served as CFO and COO of AllDigital. He also previously held leadership positions with XO Communications and White Cap Construction Supply. Eisenstein holds a bachelor’s degree in accounting from the University of Southern California and an MBA from the University of California, Irvine.

According to CEO Clive Goldberg, Eisenstein’s combination of financial and operational experience aligns with Logomark’s efforts to strengthen and scale its organization. “We have been building a stronger, more scalable organization around our customers and the opportunities ahead of us,” Goldberg says. Eisenstein’s appointment comes as the company continues investing in areas including technology, sales capabilities and customer experience as part of its broader growth strategy.

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