BEL Promo (PPAI 362224, Gold), PPAI 100’s No. 35 supplier, has announced the hiring of Tatiana Armenta as director of sales and operations.

“The addition of Tatiana highlights our continued commitment to providing world-class service to our distributor partners,” says Susan Lewandowski, BEL Promo’s managing director. “With over two decades of sales leadership, Tatiana will immediately elevate the BEL Promo organization while I concentrate on high-level projects to ensure BEL Promo continues to be a world-class resource to branded merchandise distributor. I’m thrilled to be working alongside Tatiana and know we will make a tremendous team.”

Charles River Apparel (PPAI 111644, Gold), PPAI 100’s No. 42 supplier, has announced that Ben Drysdale has joined the company as strategic account representative, supporting national accounts and buying groups.

With nearly six years of experience in the branded merchandise industry, Drysdale has been selected as a speaker at industry events and is an active member of the PPAI Emerging Leaders group.

“We’re excited to welcome Ben to Charles River Apparel,” says Sharon Steed, director of sales. “His industry knowledge, relationship-focused approach and passion for helping customers succeed make him an excellent addition to our national accounts and buying groups crew. We look forward to the expertise and energy he’ll bring as we continue to strengthen our partnerships and support our customers’ growth.”

Orbus (PPAI 428128, Silver) has announced the introduction of enhanced custom rental solutions developed in partnership with bematrix. This collaboration allows the firms to create rental exhibits that provide exhibit options with “strong visual appeal and construction efficiency,” delivered nationwide from Orbus’ Chicago and Las Vegas locations.

“Today’s exhibitors need flexibility without sacrificing impact,” says David Freeman, director of sales and marketing at bematrix. “The combination of our solutions fosters the creation of bold, fully customized rental environments with modular efficiency, speed and remarkable quality. Together, we’re making high-end exhibit design more accessible and adaptable than ever.” 

“The bematrix modular frame system integrates seamlessly with Orbus’ custom frame solutions and broad range of standard products,” adds Jim Apostle, vice president of new solutions development at Orbus. “Known for our comprehensive portfolio of displays, graphics and project execution, we are committed to helping our distributors deliver exceptional solutions. This partnership enhances those capabilities by offering greater design flexibility, accelerated turnaround times and nationwide capabilities and support through our Chicago and Las Vegas operations.”

Boxercraft (PPAI 159420, Silver) has announced it has expanded distribution of its officially licensed Realtree apparel collection through S&S and One Stop.

“As demand for lifestyle camouflage continues to grow, we’re excited to expand the availability of the Realtree brand through partners that are known for exceptional inventory, service and customer support,” says Mike Jurden, vice president of sales and business development for Boxercraft.

“S&S Activewear and One Stop provide our customers with the speed, reliability and convenience they need to grow their business. Their commitment to customer service and inventory availability allows more decorators to experience the quality of the Boxercraft and Realtree collections while growing their own businesses.”

Crystal D (PPAI 112326, Gold), PPAI 100’s No. 100 supplier, celebrated its employees at the company’s annual “WOW Day” recognition event.

At this year’s event, which was held at the Mall of America, Crystal D recognized 18 employees across 13 award categories.

“We’re a company dedicated to celebrating achievement, and we’re so proud to spend a full day each year honoring our own people,” says President Jeanne Dahlgren. “WOW Day is all about recognizing our incredible Memory Makers who bring passion, creativity and heart to everything they do, day in and day out. I love WOW Day and am grateful for our team!”