Crystal D (PPAI 112326, Gold) grew estimated revenue 6% since 2022 to reach $11.5 million in 2025 – but the St. Paul, Minnesota-based awards and gifts supplier made headlines for how it handled adversity. A cyberattack in March 2025 forced the company to take its systems offline, yet 97% of orders received during the outage were still produced and shipped on time. The company also named two new leaders in 2024 – promoting Kyle Nordby to operations director and hiring Todd Hambrecht as vice president of strategic accounts.

Off the operational side, Crystal D earned a spot on PPAI's Greatest Companies To Work For list in 2024 and continued honoring late founder Chuck Dahlgren through its Legacy Gallery giveback program, donating 20% of award sales to charitable organizations.

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