One of the more troubling issues with AI as a topic that it is predominately discussed in the future tense. How often do you hear about the ways AI might or might not transform an industry? Perhaps the branded merch industry for example. That sort o...

Some sales leaders treat one-on-ones like mini forecast meetings. They spend time reviewing deals and numbers but forget to coach the person behind them. If you want your reps to grow (and not just give you another status update), try asking some be...

If you haven’t heard, PPAI is less than one year into a five-year strategic plan. That plan has both a strategic foundation and three strategic pillars, all of which guide the way the Association serves its members...

When it comes to branded merchandise, professional wrestling and minor league baseball might just be the perfect tag team. Look no further than the El Paso Chihuahuas’ planned giveaway for August 1.That’s when the Triple-A affiliate of the MLB’s...

Some sales conversations are easy. Your client knows what they want and is ready to move forward. Others are more complicated. Maybe you get asked why your rates are higher or how your company stacks up to another. That’s where a sales battlecard co...

The Facebook group formerly known as The Promotional Products Professionals has rebranded to PPP / Branded Merchandise Professionals, reflecting the evolution of the industry’s nomenclature and identity.Created in 2008, The PPP / Branded Mercha...

When people buy merch, they’re not thinking about channels. They just want a smooth experience. They may email or call you, and every time, they expect you to pick up where the last conversation left off. That’s what omnichannel sales is all about: ...

Scope creep happens when a project starts expanding beyond the original plan. It might look like a client asking for extra samples or adding new merch at the last minute. A one-off request may not seem like a big deal, but several can quickly turn i...