The data backs up what much of the branded merch world is likely feeling. The industry is operating somewhere far ahead of panic but only just on the edges of what could be comfortably considered stability as of late. Recent months have produced pos...

More discerning consumers are shaping fashion for fall 2026.“People have worn retail-quality apparel their entire lives and know what ‘good’ feels like,” says Milissa Gibson, director of sales at Lane Seven Apparel. “When they receive branded ap...

The most obvious form of advertising isn’t necessarily the most effective. A billboard or TV commercial might be the first thing that comes to mind, because you know for a fact that they are trying to sell you something. But Marketing 101 will tell ...

Nine industry companies have earned PPAI Pyramid Awards this year for marketing programs designed to position and reinforce brands, strengthen relationships, demonstrate sustainability, reduce waste, increase clicks, inspire teams and clients and, t...

Everybody can benefit from stronger connections at work. These relationships can lead to all kinds of opportunities, from connecting with a mentor in a different department to being introduced to a potential new client. But in a world of hybrid sche...

With keynote speakers and roundtable discussions at PPAI’s North American Leadership Conference hitting on so many topics shaping the branded merchandise industry right now, every conversation felt relevant and thought-provoking to first-time attend...

UPDATE: As of May 27, the chemical spill situation in Garden Grove, California, has been contained, and the evacuation orders have been lifted. As a result, the staff at Evans have returned to conduct business as usual.Due to an ongoing chemica...

As a leader, you won’t always have big promotions or pay raises to reward your team. Org charts only go so far, and budgets may limit just how much you can boost salaries. That doesn’t mean you can’t effectively motivate your team members. Oftentime...

The titans of this industry keep performing at a high level. As of late, that certainly hasn't changed. But unlike other rankings, continued sales do not guarantee a branded merch firm will maintain its spot in the PPAI 100. The list is determined b...