Last year’s merger of Oakland, California-based MadeToOrder (PPAI 216503, Gold) and Bellevue, Washington-based RED Promotions brought together two teams with distinct strengths and a shared commitment to innovation, service and excellence. Since then, the company has streamlined internal workflows, adopted new systems and documented processes to create efficiency and consistency across teams. It has also made significant strides in digital transformation to enhance efficiency, scalability, and the overall employee and client experience.

One of the most impactful changes has been outsourcing tech support, ensuring that teams have access to specialized IT expertise, faster issue resolution and improved system reliability. Another milestone has been the expansion of its eCommerce capabilities, including the launch of additional eCommerce platforms, and adding a dedicated eCommerce manager.

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