iPROMOTEu (PPAI 218870, Platinum) made the splashiest acquisition of any distributor in 2024, as it brought AIA into the fold in September, bolstering itself by adding a company that itself had ranked as the No. 18 distributor in the 2024 PPAI 100.

The bold move was overseen by CEO Lori Bauer, a PPAI Board member, less than eight full months into her position atop the company. In a May 2025 interview with PPAI Media recapping the transition to this point, she explained that the strategy was simply one of scaling what has long been one promo’s quickest rising distributors “further, faster.”

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