BDA (PPAI 109381, Platinum) – Bensussen Deutsch & Associates – deepened its global and digital footprint in 2024 with a pair of bold acquisitions: SwagUp, a tech-driven platform specializing in custom kits and streamlined swag fulfillment, and The Great Branding Company, a top-tier European sports merchandise firm. These moves expand BDA’s capabilities both in corporate solutions and international sports licensing.

Domestically, the agency reaffirmed its standing as a major player in branded merchandise partnerships, extending its relationship with the Seattle Seahawks. With a client roster spanning Fortune 500 companies and elite sports franchises, BDA continues to position itself as a branding powerhouse across borders and channels.

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