2024 started off somewhat rocky for HALO (PPAI 106462, Platinum), as a data breach affected more than 7,000 users. The company contained the threat, however, and continued progressing through its strategy of growth.

That included rolling new distributors into the fold, such as Wisconsin-based Star Promotions, which it acquired in April. Erin Cannata and Tina Ronafalvy joined in leadership positions in marketing and IT, respectively.

Early in 2025, HALO announced that it had undergone a strategic refinancing through its investment partner TPG, injecting new capital into the business.

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