2025 was a busy year for Geiger (PPAI 105182, Platinum) with a flurry of global acquisitions. Geiger entered the Austrian market by acquiring Vienna-based Nowak Werbeartikel. The company also grew its German operations by integrating Geiger Germany, rebranding it as Geiger GmbH, and acquiring Soest Media, S&P Werbeartikel and UP Werbemittel.

The family-owned distributor added Dallas-based Elevate Brand Marketing as an affiliate, with its leadership team staying in place. The company also focused on sustainability, earning EcoVadis Platinum status for the first time in 2025 — placing it among the top 1% globally — and establishing an ESG steering committee with regional work groups to support long-term environmental and social initiatives.

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