PromoWire
SRG Promotes New Director Of Vendor RelationsSRG (PPAI 230188, Platinum), PPAI 100’s No. 20 supplier, has promoted Jessica De Mello, MAS, to director of vendor relations, effective July 27, 2026. In her new role, De Mello will oversee SRG’s program business and serve as a liaison between the company, its preferred vendor partners, and major distributor groups across North America. She will also manage supplier and vendor partnerships, preferred vendor programs, and strategic growth initiatives aimed at supporting SRG’s continued expansion in the promotional products industry.
De Mello brings more than 30 years of industry experience and has spent over three decades with SRG, most recently serving as national business development representative. During her tenure, she has been involved in strengthening distributor relationships through participation in trade shows and industry events across North America.
“Jessica’s leadership, experience and passion for this industry make her the ideal person to step into this role,” says Mark Waisbrod, CEO of SRG. “She has been an incredibly important part of our growth over the years, and the relationships she has built with both distributors and vendor partners are a tremendous asset to our organization.” De Mello said she looks forward to continuing to support distributor growth and vendor partnerships while helping strengthen industry relationships as SRG expands.
