PromoWire
Tekweld Adds New VP Of MarketingTekweld (PPAI 266346, Silver) has appointed Susie Hecht as vice president of merchandising. The move reflects the company’s continued investment in leadership and its focus on delivering high-quality, trend-forward solutions for promotional distributors nationwide.
Hecht brings more than 15 years of experience across merchandising, product development, sourcing and category strategy within the branded merchandise, apparel and consumer products industries. Most recently at HALO Branded Solutions, PPAI 100’s No. 3 distributor, she led a strategic merchandising organization supporting account executives, enterprise programs and business development initiatives, developing product strategies for Fortune 500 clients. Her prior experience includes roles at MV Sport / Weatherproof, Gap Inc. and Burton Snowboards. She holds a degree in Fashion Merchandising Management from the Fashion Institute of Technology and is known for building high-performing teams and driving growth-focused solutions.
“Susie is a tremendous addition to our executive team. Her proven ability to build high-performing teams and deliver growth-driven product solutions aligns perfectly with Tekweld’s mission to lead with innovation, quality, and customer connection,” says Scott Slade, CEO of Tekweld. “Susie’s deep merchandising and sourcing experience will be instrumental in supporting our distributors, elevating our product offerings and driving sustainable growth for our brand.”