Promo Preferences By Generation In 2025

While enterprise clients are expanding aggressively into India, Southeast Asia and APAC, most branded merchandise distributors seem to remain overwhelmingly domestic. The gap between where clients operate and where they can be served is where revenue is leaking. India alone is home to over 1,800 Global Capability Centres – captive operations run by the world’s […]

Branded merchandise is as American as baseball, jazz and apple pie. Before it became a defined business category, patriotic merch was already being produced and distributed as mass messaging tools. These promotional products weren’t essential to “brand campaigns” yet, but they demonstrated the core concept that would define the industry: Branded merch powers lasting connections. […]

At last month’s Coachella, Justin Bieber drew the kind of attention brands spend years trying to create. His appearance sparked nonstop conversation and quickly became one of the festival’s most talked-about moments. Some fans loved the stripped-down style while others debated it online for days. Either way, people were paying attention — and that kind […]

Thanks to innovative developments in technology, essential tasks such as searching for products, obtaining pricing, choosing decoration and placing orders takes a fraction of the time it once did – and it’s a whole lot easier. And, with tools that provide realistic embroidery renderings, design customization and presale proofs, the process is more accurate than […]