Vantage Apparel (PPAI 113235, Platinum), PPAI 100’s No. 14 supplier, has named Nikki Stella as its next CEO, effective November 17.
This appointment marks an important next chapter for the Avenel, New Jersey-based company as it builds on the foundation established by Ira Neaman, MAS, founder and executive chairman, as well as the legacy of former CEO Rob Watson, who died suddenly in August at the age of 48.
Neaman told PPAI Media that the company, which was launched in 1977, is still very much in the grieving process for Watson but called it “mission critical” to have leadership fully established going into The PPAI Expo 2027.
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“Rob meant so much to this company and his contributions to Vantage and our industry won’t be forgotten,” Neaman says. “As we navigate this transition, our responsibility is to ensure that Vantage remains strong, continues to evolve and is well-positioned for the future. Nikki brings tremendous depth of industry knowledge, proven leadership experience and a strategic perspective that will be invaluable as we move forward.”
Ira Neaman, MAS
Founder & Executive Chairman, Vantage Apparel
Stella’s Background
A 20-plus year veteran of the branded merchandise industry, Stella brings extensive leadership experience, having held several executive positions throughout her career.
She previously served as CEO of Altitude Group, with operations in both the U.K. and North America, including its subsidiary AIM Smarter, PPAI 100’s No. 25 distributor; group president of Promo Marketing at NAPCO Media; and most recently, senior vice president of strategic partnerships and initiatives at Advertising Specialty Institute.
Of the similarities between Stella and Watson, Neaman says, “They’re kind of kindred spirits. They’re very similar in terms of their approach to business. They’re people-people.”
Nikki Stella
CEO, Vantage Apparel
Stella recognizes the significance of the opportunity and the importance of building upon the foundation established by Watson.
“Rob was a respected colleague and friend who built something special at Vantage,” Stella says. “I step into this role with deep respect for his legacy and the people who have helped shape this company.
“Vantage has an incredible history, talented people and a strong position in the industry. I look forward to working alongside the team and building upon Vantage’s success, embracing new opportunities and leveraging technology and innovation to accelerate growth and shape Vantage’s next chapter.”
