Product Power 2026: What Consumers Want Next

Your team probably shares information well. They teach new reps how to use the CRM and submit orders. But what about things that are harder to teach — like how to calm a frustrated client or what to do when something goes wrong? Many teams overlook this kind of wisdom transfer. Dr. Marcia Dawkins and […]

The 2026 FIFA World Cup, which saw Spain win the championship on Sunday, sparked great demand for official branded merchandise, including jerseys, hats, soccer balls and more. It’s too early to know how much revenue FIFA made from merch sales, but experts estimate it will be around $4.1 billion, according to The Robin Report. PPAI […]

The evolution of the golf and lifestyle market is a huge driver behind polo trends. “Golf has expanded beyond a traditional sport into a broader cultural space, and that shift is redefining how polos are designed, styled and worn,” says Siva Kandaswamy, founder and CEO of Sparkpolo. The polo has become a true crossover garment, […]

Tom BrookesLogo CommissionerClassic Incentives PPAI 278712, Standard-BaseFleming Island, Florida  Distributors and brands have historically discounted older audiences because of the idea that they become “disconnected” and more “out-of-touch” as they age, according to Brookes. But technology, social media and healthcare advances have helped fuel the opposite, he says. “Seniors are living longer, more active retirements […]