Some sales reps rush through their calls just to hit their numbers. However, just because they’re dialing doesn’t mean they’re making meaningful progress. Preparation — like doing your research and planning your approach — is what makes a sales call...

Imprint Engine (PPAI 562487, Gold), PPAI 100’s No. 28 distributor, has announced the appointment of Colin Loughran as global chief revenue officer.A 20-plus-year veteran of the promotional products industry, Loughran will lead the Brooklyn ...

A packed sales pipeline doesn’t necessarily mean it’s a healthy one. Sometimes, it’s just cluttered with leads that don’t move the business forward. The key to consistent growth lies in focus: knowing which accounts to nurture, which to pursue and w...

Brand competition is fierce, and the right product, well-designed and thoughtfully branded, can do more in five seconds than a digital ad can in five days.Discover the top five categories for branded products with lasting power in this infograph...

“My beliefs are on this T-shirt.”That’s the opening line of a new song from Rock and Roll Hall of Famer David Byrne, who recently kicked off the U.S. leg of his tour. The Talking Heads frontman co-wrote the song, appropriately called “T-Shirt,” ...

The most powerful messages aren’t always spoken. Long before you say a word, your body announces your confidence and credibility. For example, a steady stance or a moment of stillness can shape how others feel about what you say. Whether you’re meet...

PPAI has promoted four team members into expanded roles, bolstering the Association’s ability to serve its members.The promotions include Michele Schwartz, CAS, to director of sales; Mason Linn, CAS, to senior manager of communities and strategi...

The longer a sale drags on, the more the momentum starts to fade. Not only do prospects begin to lose interest, but opportunities can slip through the cracks. This is why shortening the sales cycle is so important. It’s not about moving faster but f...

The PPAI Expo 2026, the industry’s largest and longest-running trade show, gives attendees the opportunity to see hundreds of thousands of promotional products and more from the leading branded merchandise suppliers.The four-day event, to be held Ja...