With the summer season closing in and July 4th festivities only a month away, Freedom 250 announced that it has "opened its brand to the nation," making the official organization's logo available without licensing fees for interested parties. Freedo...

Tim Boucher, Founder & Presidentbsqu.comPPAI 755544How did your company get its start?B Squared was founded in the early 2000s, right after 9/11. I had been working in print and equipment sales and saw an opportunity to build someth...

It often takes more than one follow-up to close a deal. If fact, 80% of sales require at least 5 touches. You may think a prospect isn’t interested if you don’t hear back from them right away, but in reality, the deal may stall because you don’t hav...

Every week, you probably face all kinds of decisions you may not feel completely certain about. Maybe you’re deciding whether to approve a new pay structure or invest in a new prospecting tool. Or perhaps you’re wondering if you should let a sales r...

I speak with clients every day who want to terminate an employee for poor performance, unacceptable attendance or personality clashes. They are concerned, rightfully so, about the impacts on their business by either keeping an employee who is not me...

When it comes to product safety and compliance, testing is essential – but it’s not the only tool in your toolbox. At QA International, we believe that a well-designed “reasonable testing program” can help brands take control of their supply chain, ...

PPAI MediaMerchMatters | A PPAI DocuSeries Explore how branded merchandise drives meaning, connection and brand purpose in the real world. Meet the experts who make merch matter through their care, creativity and experience.   Launching...

You’re probably not losing deals because you lack hustle. Deals usually stall because calendars get crowded and calls keep getting pushed back. Prospects who seemed eager at first may drift into the “let’s touch base next month” category. Rather tha...

You know that the merch industry is growing up when more and more client conversations aren’t really about the products at all.This is a fundamental change in how value is created through our medium. For years, the industry operated in a familia...