Most sales don’t happen right away. It can take several follow-ups before a prospect is ready to move forward. Sometimes, projects get pushed back or budgets change. Other times, a client just wants to stay with the merch vendor they already know. T...

https://player.vimeo.com/video/1175175724?badge=0&autopause=0&player_id=0&app_id=58479%22Find more on this week’s stories:California Names Its Textile Producer Responsibility OrganizationTrump Targets 'Made In The USA' La...

If the branded merchandise world was hoping that the Strait of Hormuz blockage is unlikely to affect the industry, that unfortunately may have been wishful thinking.Merch firms have weathered external global factors for well over a year. Just a...

One of the priority lanes of PPAI’s 2026–2030 Strategic Plan is International Partnerships and Advocacy, which emphasizes the Association’s intent to expand its global voice, develop international alliances and support a more connected worldwide bra...

commonsku (PPAI 552077), a business services provider for the branded merchandise industry, recently joined a dozen distributor customers and the team from SanMar (PPAI 110788, Platinum), the No. 1 supplier in the PPAI 100, ...

Not every prospect who reaches out will end up placing an order. However, every order starts the same way: as a sales opportunity. In simple terms, a sales opportunity is a lead that has real potential. They have a need, a timeline and at least some...

One of the pillars of PPAI’s new Strategic Plan is to strengthen community by uniting the marketplace through shared purpose, leadership development and deeper connections.One of theinitiatives outlined in the plan is to expand volunteer and reg...

In an industry built on relationships, branding visibility and connection, the important conversation around women’s leadership and influence is evolving beyond celebration and into structural change.In honor of Women’s History Month, PPAI Media...

Every sales team says they care about customer service. Sometimes, though, they can’t really explain what that means. That’s where a customer service philosophy comes in. This isn’t a catchy slogan or a poster in the breakroom. Instead, it’s a clear...