Social media is great for lots of things, like sharing case studies and the latest merch. It’s also one of the best ways to understand the people you’re trying to sell to. Maybe you’re scoping out a prospect before a pitch or looking for common grou...

Almost 60 industry volunteers joined PPAI staff in our nation’s capital this week to ask for a clear and predictable trade policy and to educate lawmakers on how our global supply chain supports hundreds of thousands of American jobs.Each year, ...

SanMar (PPAI 110788, Platinum), the No. 1 supplier in the PPAI 100, has announced two promotions within its sales organization. Chantelle McCall has been promoted to vice president of inside sales and sales operations, and Barb Herman...

It's that time of year when branded merchandise companies begin releasing their environmental, social and governance or sustainability impact reports.These reports highlight merch firms’ corporate social responsibility achievements over the past...

Weekly reviews should make life easier. They should give you a quick overview of what’s happening across your pipeline and accounts. You should be able to track opportunities and spot at-risk clients. However, if these meetings are full of data but ...

If you know one thing about Buffalo sports fans, it's that they're passionate about their teams despite tortured years supporting underwhelming squads. If you know two things about them, it's that they will pridefully take their drinking antics to e...

Emotions matter in sales. When you create emotional connections with people, you help them feel heard and understood. This leads them to feel more comfortable buying merch, whether it’s their first campaign or their 20th.Don’t Miss A Thing: SUBS...

Roughly 60 members, along with key PPAI staff, from across the country gathered in Washington this week for PPAI’s annual Legislative Education and Action Day, and they had a packed agenda.Whether experienced attendees or first-timers, all were ...