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SanMar Promotes 2 Industry Veterans

SanMar (PPAI 110788, Platinum), the No. 1 supplier in the PPAI 100, has announced two promotions within its sales organization. Chantelle McCall has been promoted to vice president of inside sales and sales operations, and Barb Herman...

April 22, 2026

Key Takeaways From Industry 2025 ESG Impact Reports

It's that time of year when branded merchandise companies begin releasing their environmental, social and governance or sustainability impact reports.These reports highlight merch firms’ corporate social responsibility achievements over the past...

April 22, 2026

5 CRM Reports That Should Be In Every Review

Weekly reviews should make life easier. They should give you a quick overview of what’s happening across your pipeline and accounts. You should be able to track opportunities and spot at-risk clients. However, if these meetings are full of data but ...

April 22, 2026

Hockey Fans Rally Behind 'Beer Sabre,' Willing To Pay Hundreds Of Dollars

If you know one thing about Buffalo sports fans, it's that they're passionate about their teams despite tortured years supporting underwhelming squads. If you know two things about them, it's that they will pridefully take their drinking antics to e...

April 22, 2026

6 Buyer Emotions To Tap Into When Selling

Emotions matter in sales. When you create emotional connections with people, you help them feel heard and understood. This leads them to feel more comfortable buying merch, whether it’s their first campaign or their 20th.Don’t Miss A Thing: SUBS...

April 21, 2026

PHOTOS: Merch Goes To Washington

Roughly 60 members, along with key PPAI staff, from across the country gathered in Washington this week for PPAI’s annual Legislative Education and Action Day, and they had a packed agenda.Whether experienced attendees or first-timers, all were ...

April 21, 2026

'Scrolling Isn't Strategy:' Flywheel Brands Debuts MerchButler.AI

You'll hear a lot of superlatives used to describe AI platforms. Terms like "life-changing," "cutting-edge," "miraculous," "inevitable" or "dystopian."When Bart Simpson, president of Flywheel Brands (PPAI 342144, Standard-Base) discusses MerchBu...

April 21, 2026

WATCH: The Revenue Gap Between Suppliers & Distributors

https://player.vimeo.com/video/1184169734?badge=0&autopause=0&player_id=0&app_id=58479%22Find more on this week’s stories:PPAI Research: Suppliers And Distributors Experiencing Uneven Growth RatesTariff Refund Process To ...

April 21, 2026

What Is Sales Efficiency (And How To Improve It)

Sales efficiency measures how much revenue you generate for every dollar spent on selling. It’s not only about closing deals but about focusing on the right opportunities. The goal is to use your time wisely and build a process that consistently tur...

April 20, 2026

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