The IceBox (PPAI 230172, Gold) has grown estimated revenue 12.1% since 2022 to reach $49.2 million in 2025. The Atlanta-based distributor, led by CEO Scott Alterman, has built its reputation around creative, experience-driven branded merchandise – from on-site screen-printing activations at events like SXSW to powering the Sonic Swag Shop, whose profits fund the Sonic Foundation's support of public schools and local communities.
The IceBox is also a founding member of Reciprocity Road, a buying group of distributors united around collaboration, growth and philanthropic impact through its BrandGood initiative.
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