The Icebox (PPAI 230172, Gold) founded in Atlanta, Georgia, in 2001 by friends Jordy Gamson and Scott Alterman, brought together their backgrounds in apparel, sourcing and creative design to rethink corporate merchandise and make it cool. As the company’s services and operation expanded, it joined Reciprocity Road, a network of 13 distributors who share best practices and collaborative insights.

Over the years, the company has enjoyed many successes, including winning gold in the 2023 PPAI Pyramid competition for its collaboration with supplier Foxy Originals on a Sonic Mood Ring that looked like a real 3D cup for the fast-food chain.

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