Bolingbrook, Illinois-based S&S Activewear (PPAI 256121, Platinum) reclaimed the No. 2 spot this year, thanks to impressive revenue and continued growth fueled by the company’s acquisition of alphabroder and the relaunch of Prime Line as S&S’s hard goods division with industry veteran Eric Levin as general manager. The merger, which joined two of only three promo companies with annual sales in excess of $2 billion, is arguably the most substantial example of the industry’s increasing consolidation.

S&S deployed hundreds of robots at its warehouses in 2024, part of a growing partnership with German company Körber Supply Chain and Geekplus robotics. The company also welcomed new COO Josh Clark and mourned the sudden an unexpected loss of Stephan Baere, the company’s director of business development.

PPAI 100 Percentile By Category