One of the most game-changing developments for Spark Branded Solutions (PPAI 793840, Silver) in 2024 was its leadership team’s participation in the Best Year Yet program, an experience that provided a structured approach to goal setting, accountability and strategic growth.

The team started the year by working with a facilitator to develop a one-page plan that clearly outlined key priorities and KPIs, ensuring that the entire team was aligned on what success looks like. The program included a monthly review process to track progress, address challenges in real-time and make necessary adjustments. By staying committed to this process, the company has been able to scale rapidly while maintaining operational efficiency and a strong company culture.

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