Proforma (PPAI 196835, Platinum) accelerated its digital transformation in 2024, rolling out over a dozen automated workflow systems and launching an AI platform to streamline operations and enhance scalability. The company also celebrated the milestone of its 10,000th e-commerce store and earned a key industry security rating following major infrastructure upgrades.

Proforma worked to bolster its culture in 2024 through multiple internal initiatives. The company reports a 14% “boomerang” employee rate. In September, Tim Nale joined as Chief Brand Officer.

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