Proforma (PPAI 196835, Platinum) announced that Chief Revenue Officer Brian Roney has been named to the Tampa Bay Business Journal’s 2026 40 Under 40 class, which recognizes professionals under age 40 for their contributions to business growth and community impact. Roney said he was honored by the recognition, noting, “I’m grateful for the opportunity to be part of such a talented and inspiring community.”

PromoLink and Goldstar (PPAI 114031, Platinum) have announced a partnership that integrates Goldstar’s product catalog, pricing and live inventory data into the PromoLink platform, giving distributors a connected way to place and manage orders. Through PromoStandards integration, distributors can access real-time information, submit purchase orders and track order status from within PromoLink, with the goal of streamlining workflows and reducing manual processes.

Totally Chocolate Promo (PPAI 111668, Standard-Base) announced the expansion of its product lineup ahead of the holiday gifting season with 10 new gift options and two new customization features aimed at corporate gifting programs. New products include chocolate-covered almonds, chocolate-covered mixed nuts, Albanese gummies, and trail mix, available in customizable packaging options designed to fit a variety of budgets and branding needs.

Starline USA (PPAI 112719, Platinum) announced the retirement of Kim Reinecker, who has represented the company in the Southwest territory for the past 16 years and will retire at the end of September. Reinecker is concluding a 40-year career as a supplier representative in the branded merch industry. Reflecting on her career, she said, “The success I enjoyed throughout my career was only possible because of the trust of my customers, the support of my colleagues and the friendships I developed along the way. I am truly blessed to have spent the last 16 years representing Starline and could not think of a better company to end my industry career with.”

commonsku (PPAI 552077) has launched two new platform features: Client Catalog and Custom Endpoints. Client Catalog is designed to help distributors manage client-specific inventory programs by tracking standing inventory SKUs, monitoring stock levels and handling reorders through existing project and production workflows. Custom Endpoints expands commonsku’s API capabilities, allowing distributors and technology partners to connect commonsku with external product information management (PIM) systems, synchronize product data, and access product information through documented APIs rather than manual exports.

The launches cap a quarter of product updates that included AI-powered mockup generation and product description rewriting, automated bill creation for electronic purchase orders (ePOs), expanded supplier participation in the Connected+ network, and enhanced billing and financial controls. Additional updates include Shopify integration, which enables distributors to push products directly into Shopify stores and a partnership with Nicole McNamee Consulting to provide promotional products companies with fractional sales and operations leadership support.

commonsku also added suppliers Shepenco and iClick to its Connected+ network, bringing the total number of participating suppliers to 16 and expanding access to live inventory, pricing, shipment notifications and trackable decorated ePOs. The company said Client Catalog and Custom Endpoints are available immediately to customers. commonsku provides CRM, order management and collaboration tools for the promotional products industry and reports that its platform is used by more than 950 distributors representing $1.9 billion in network volume.