For more than 40 years, Picnic Time (PPAI 143980, Silver) has been making a name for itself in the outdoor leisure segment of the industry selling wine totes and accessories, tailgating items, picnic coolers, baskets and backpacks, sport chairs and seats, blankets, garden items, tool kits, coffee packs and executive gifts. The Moorpark, California, company also works with officially licensed partners including Disney, NFL and Coca-Cola.

Over the past year, Picnic Time has been deploying direct marketing initiatives to engage senior-level decision-makers and high-value procurement groups. And they are continuing to do what they do best for customers: make life a picnic.

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