In 2024, Foxtrot Marketing (PPAI 104295, Gold) in New Brighton, Minnesota, took on its biggest project to date: a new ERP which replaced four different systems and consolidated all transactions and customer data. As a result, the company now has clearer KPIs and reporting across the business.
Another big step was hiring a director of innovation, a role that spans the technology, operations and e-commerce teams to benchmark other industries, brainstorm projects, develop a business case and ROI for project options, and assemble a team to complete projects. Most importantly, the move gives the company a quarterly innovation roadmap for the next three years. In 2023, the distributor also won coveted recognition as one of PPAI’s Greatest Companies To Work For.
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