Competitive Edge (PPAI 103776, Silver) has been one of the PPAI 100's more quietly impressive growth stories, with revenue up 64% since 2022 to reach $8.7 million in 2025. The Stevensville, Michigan-based distributor acquired Creative Specialties in 2024, adding a third Michigan office to its footprint, while a 2024 PPAI Media feature spotlighted its industry-leading approach to employee certifications and professional development.

In 2025, the company expanded into a new office and warehouse, launched an Extended Leadership Team giving mid-level managers a direct voice in strategic decisions and formalized a mentorship program pairing veteran employees with newer hires.

PPAI 100 Percentile By Category