Family-owned apparel supplier Blue Generation (PPAI 174655, Platinum) launched the BG Studio Collection, an evolution of its brand focused on elevated, retail-inspired apparel for the workplace. The collection features refined fabrics, modern fits, sustainable materials and more women’s styles. New products include polos and wovens crafted from recycled plastic bottles, reinforcing its commitment to competitively priced sustainable products.

The fourth-generation family business has long maintained responsible manufacturing practices, including water purification, alternative energy initiatives and vertical production, with the BG Studio Collection bringing these efforts to the forefront.

The Long Island City, New York-based company also strengthened its internal sales infrastructure by adding inside sales representatives Denise Grossman and Erica Cohen.

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