Family-owned and -operated apparel supplier Blue Generation (PPAI 174655, Platinum), leapt into the top 20 this year. Milton Rubin founded the Long Island, New York, company 80 years ago, and now his great-grandson Matt Rubin has joined the company as director of strategy – and the fourth generation in the family business. The company also welcomed Brett Garran as vice president of sales and Tricia Lyster as senior marketing manager.

The company has evolved over the years to offer hundreds of color combinations in sizes up to 10XL and tall for men and up to size 5XL for women and youth. In late 2024, Blue Generation teamed up with Cap America (PPAI 111597, Platinum) to give clients access to an expanded range of custom-branded headwear and make it easier for customers to source cohesive branded merchandise from one streamlined service.

PPAI 100 Percentile By Category