Understanding End Buyers 2024 – Industry Deep Dives

Goldstar (PPAI 114031, Platinum), PPAI 100’s No. 16 supplier, has announced two key leadership appointments. Alina Rubinshteyn has been appointed vice president of North American sales. Rubinshteyn, who holds an MBA in international business, brings nearly 15 years of industry experience, having held senior positions at PPAI 100 supplier PCNA, Facilisgroup and RiserUnited. “I’m so excited to officially […]

Sales roles often come with a long learning curve. New reps aren’t just learning products and processes but building hard skills like prospecting, objection handling and negotiating. Just as important, though, are the soft skills. Reps need to learn how to stay motivated and bounce back after rejection. Insperity’s Michelle Kankousky says you should do […]

It has become common practice for promotional products companies to release their environmental, social and governance or sustainability impact reports during Earth Month (April). These reports highlight promo firms’ corporate social responsibility achievements over the past year as well as establish new goals for the next year and beyond. “The increase in these reports shows […]

Many prospects face similar challenges, from financial or people pain to challenges with productivity or processes. Asking the right questions allows you to get to the heart of their real pain points. When you know what to ask, you can cut through the noise and talk about what really matters.   A blog post from […]