The Carbon Cost of Attention: Comparing Marketing Channels

U.S. Customs and Border Protection is on track to launch Phase 2 of its tariff refund program starting June 29, according to recent court statements. But while the agency’s phased rollout is moving forward, the administration continues to challenge the court’s order to refund all IEEPA tariffs paid, regardless of entry status. Thus, important questions […]

Charles River Apparel (PPAI 111644, Gold), PPAI 100’s No. 42 supplier, has announced leadership changes designed to further align the company’s product, customer experience, technology and financial strategies. As part of the changes, Amy Leighton, chief product and supply chain officer, has expanded responsibilities that now include oversight of the company’s marketing function. Joining the Sharon, […]

When someone buys branded merch, they’re ordering more than just products. They’re trusting you to get the details right and deliver on your promises. If they don’t have confidence in you, they’ll keep shopping around. Considering that 87% of buyers say they’re willing to pay more for products from brands they trust, building credibility is […]

One of the pillars of PPAI’s new Strategic Plan is to strengthen community by uniting the marketplace through shared purpose, leadership development and deeper connections. One of the initiatives outlined in the plan is to expand volunteer and regional association support. With that in mind, PPAI Media will be sharing quarterly updates on what its committees have accomplished and […]