The 5-Second Impact: Why First Impressions Drive Brand Value

That’s how long a promotional product has to win space in someone’s life or end up in the trash. In a world where attention is fleeting and brand competition is fierce, the success of a giveaway hinges on an immediate spark. A new consumer study from PPAI Research reveals what separates a branded item that gets used, […]

Corporate social responsibility isn’t merely a trend in the promotional products industry – it’s a commitment. Many companies are stepping up to make a real difference, championing sustainability, giving back through philanthropy and driving progress in diversity, equity and inclusion. As part of the PPAI 100 research program, the Association gathered benchmarking data provided by companies that appeared […]

It’s often difficult to stand out in a crowded marketplace. Advertisers who are successful push past the ordinary to find exceptional solutions, and that makes all the difference. Since 1958, the PPAI Pyramid Awards have honored the industry’s best, marking the pinnacle of achievement where imagination, inspiration and intention intersect with dazzling results. This year, […]

Our industry has always been good at turning pens, totes, drinkware and apparel into tangible and exciting brand stories. But lately, the story hasn’t been as fun to tell. Tariffs are driving up costs, freight prices swing more than a bad DJ set, and clients – spooked by the economy – are trimming budgets. And […]