SnugZ USA (PPAI 112982, Platinum) – the No. 7 supplier in the PPAI 100 – has announced the addition of Alex Barberis as its new chief technology officer.

  • The West Jordan, Utah-based firm earned 2024 PPAI 100 High Marks in Innovation.


“I’m thrilled to join the incredible team at SnugZ,” Barberis says. “Their talent and dedication are truly inspiring, and I see immense potential to drive the company’s growth through innovative technology solutions. I look forward to collaborating with everyone to take SnugZ to new heights.”

Barberis’ Background

Barberis is returning to the promotional products industry after two years away.

  • Previously, he was the CTO at BEL USA, parent company of BEL Promo – the No. 34 supplier in the PPAI 100.  
  • After leading the digital transformation of manufacturing processes and e-commerce capabilities at BEL USA, Barberis joined Amazon, where he worked on new and existing products in the music streaming and automotive spaces.


“Alex’s extensive background in technology and management will be instrumental in driving SnugZ USA’s growth and technological advancements and will propel our organization into the future,” says Brandon Mackay, MAS, president and CEO of SnugZ USA.