Lubbock, Texas-based Scarborough Specialties (PPAI 103129, D7) has changed its name to Brandability as part of a significant rebranding initiative.

The rebranding effort includes a new logo, an updated website and a revamped marketing strategy aimed at reaching a broader audience as the 31-year-old distributor continues its national expansion plan.

  • Earlier this year, Brandability established a presence in Missouri and Oklahoma, in addition to its offices in seven cities throughout Texas.
  • The company intends to open more locations across the country, enhance its online services and introduce new products tailored to a diverse national clientele.

“My mom started this business over 30 years ago with a focus on serving one community with a commitment to hospitality and excellence,” says Stan Scarborough, who currently serves on Brandability’s board of directors. “Our rebranding isn’t just a change in logo or colors. It’s a reflection of our commitment to evolve and grow while staying true to the principles that have guided us for three decades.”