PromoWire
SanMar Corporation Completes Acquisition Of BELLA+CANVASBELLA+CANVAS (PPAI 304892, Silver) has completed its transition to new ownership under SanMar Corporation (PPAI 110788, Platinum), PPAI 100’s No. 1 supplier, a move the company says will provide additional resources to support innovation, product development, quality and customer experience. The Los Angeles-based apparel brand will continue operating as an independent brand led by executive vice president Megan Spire, who has been with the company for nearly 15 years. Company leaders emphasized that the acquisition is intended to strengthen BELLA+CANVAS’s market position while maintaining its established brand identity and creative direction.
Under the new ownership structure, customers will continue to purchase BELLA+CANVAS products through the company’s website, its network of regional distributor partners, and SanMar, which will now serve as the exclusive national wholesale distributor. Other national wholesalers will continue to offer products while existing inventory remains available. Regional distributor partners include Atlantic Coast Cotton, Carolina Made, McCreary’s Tees, Mission Imprintables, One Stop, SLC Activewear and Staton.
“The brand, the team and the creative vision that built BELLA+CANVAS remain exactly where they belong, at the center of everything we do,” said Spire. She added that the company remains focused on delivering product innovation, premium quality and design leadership. Michelle Yu, vice president of creative and design, echoed that message, saying the company’s approach to design, trend-focused product development and quality standards will remain unchanged as BELLA+CANVAS continues under SanMar ownership.