Chipply (PPAI 810551) recently hosted its annual Chipply Summit in Milwaukee, drawing nearly 200 attendees for two days of education, networking and industry insights. The 2026 event was the largest in the Summit’s history.
The Summit was held at Saint Kate the Arts Hotel in downtown Milwaukee, a larger venue chosen to accommodate the event’s growing attendance. Attendees were given exclusive access to tour Chipply’s headquarters and the facilities of its sister company, Burghardt Sporting Goods.
- The Chipply Merch Store returned as one of the event’s most popular features where attendees could select items from a curated selection of Chipply-branded merchandise.
- The event concluded at Lakefront Brewery, where attendees enjoyed a brewery tour alongside food, drinks and continued networking.
“The Burghardt tour and the sessions are the backbone of the Summit, but what happens after hours is just as important,” says Chipply President Lynn Burghardt. “The closing event is where conversations deepen and real relationships are built and in an industry like ours, those relationships are everything.”
This was also the first year that Chipply welcomed sponsoring vendors to the Summit floor. SanMar, Pearsox, and Momentec each presented product displays and delivered 15-minute presentations to attendees.
The next Chipply Summit is already in the works, returning to downtown Milwaukee on May 3 and 4, 2027. Full event and registration details will be announced in the coming months.