After 25 years as St. Regis Group, SRG (PPAI 230188, Platinum) rebranded to reflect its evolution into a broader supplier of premium giftware and lifestyle products. The company embraced new technologies such as AI and automation, improving day-to-day operations while also investing in enhanced service capabilities.

Ontario-based SRG entered an exclusive partnership with All American Writing Instruments, becoming the sole North American provider of its full line of pens, pencils and markers. It also appointed Sergio Munoz as senior vice president of sales for Canada, bringing 20+ years of industry experience across both the supplier and distributor sides.

The supplier installed air-source heat pumps at its Markham, Canada, facility, reducing reliance on natural gas and supporting its building decarbonization goals.

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