PromoWire
Boundless Acquires Wet Paint GroupBoundless (PPAI 267078, Platinum), PPAI 100’s No. 11 distributor, has announced the acquisition of wet paint group, a company known for creating on-site gifting experiences and live brand activations.
The acquisition expands Boundless’ ability to help clients create stronger brand engagement in person, especially at conferences, incentive trips, executive events and sponsorship activations, the firm says.
“We have been building Boundless to help clients use merchandise more strategically across the full brand experience,” says Aaron Hamer, CEO of Boundless. “wet paint brings a level of creativity, care, and accountability that aligns perfectly with where the market is heading. Today’s clients expect more than products—they expect meaningful experiences that create real connection in the moment and leave a lasting impression long after the event ends.”