PromoShop (204997, D11) – ranked the No. 31 distributor in the inaugural PPAI 100 – has announced that COO Katy Alavez has been promoted to president of the Los Angeles-based company.

Memo Kahan, founder and the company’s former president, has moved into a CEO role.


“Kate is an incredible human who takes care of everyone else before herself,” Kahan says. “This unique combination makes Kate an innate leader who possesses all the tools and attitude to push PromoShop into its next chapter. We’re thrilled to see her grow and flourish, as has our company.”


New Beginnings

A 17-year veteran of the promotional products industry, Alavez has spent her entire promo tenure at PromoShop, entering as a human resources administrator and rising up the ranks to COO in 2018.

  • She earned an MBA from California State University, Monterey Bay.

Earlier this month, St. Louis-based Facilisgroup (PPAI 493664) – a company that provides a software-as-a-service-based (SaaS) platform for promotional products distributors – announced that PromoShop has become its newest distributor partner.

  • The partnership centers on Syncore – Facilisgroup’s cloud-based software solution – which was adopted by PromoShop to elevate its operational efficiency and seize new opportunities for growth, according to the company.